• US$150

• 60 designs

• 16 designers

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Label Design Brief

Hello designers! We had a lot of fun with our last project getting our logo design, now we need to put that logo onto a label!

Calavé is a company that makes agave spirit (aka Tequila but we can't call it that because of regional laws) from California grown agaves. Our goal is to make a premium quality that goes head to head with some of the best tequilas in the world, and we need a package that conveys that.

The label that we want will be sophisticated and bold that will stand out on a shelf and be recognizable from across a bar. It needs to convey its premium status just from a glance.

Please do not use colors other than white, black, and sky/electric blue. The color scheme I see most likely winning will be some sort of white/offwhite background with black lettering, with possibly an accent of blue.

I will supply the winning logo artwork from the last contest, but if you have a better logo in mind feel free to create something new.

Please look at the link provided below for examples of the highest rated blanco tequilas.

https://www.tequilamatchmaker.com/agave_spirits/blanco?q=&hPP=30&idx=BaseProduct&p=0&dFR%5Bcategory%5D%5B0%5D=Blanco

Please reference the TTB documents attached on mandatory label requirements.
Use this link for descriptions of each element of an alcohol label: https://www.ttb.gov/ds-labeling-home/anatomy-of-a-distilled-spirits-label-tool

Our label must have these elements:

Brand Name: Calavé
Class/Type Description: California Agave Spirit
Fanciful Name: Blanco
Alcohol Content: 40% ABV
Government Warning
Name and Address: Distilled and Bottled by Calavé Spirits, Durham, CA
Net Contents: 750 ml
Barcode
Website: www.calavespirits.com
Please leave a space for a brief paragraph on the back of the bottle

Thank you and good luck!

Target Market(s)

Premium Tequila Drinkers

Industry/Entity Type

Distilled Spirits

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please reference the TTB documents provided on required label information.

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Files

Download all files - 5.3 MB