• A$520

• 60 designs

• 11 designers

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Wordpress Design Brief

Creating a clear and concise brief for designers to redesign your website, https://airconditioningcowa.com.au/, is essential to ensure the project aligns with your vision for a more energetic, friendly, optimistic, and user-friendly website. Below is a sample brief tailored to your request, balancing specificity with flexibility to allow designers to bring their creativity to the table.

Website Redesign Brief for Air Conditioning Co WA
1. Project Overview

We are seeking a redesign of our website, https://airconditioningcowa.com.au/, to create a vibrant, engaging, and user-friendly online presence that reflects our brand’s commitment to providing top-notch air conditioning services in Western Australia. The redesigned website should feel energetic, friendly, and optimistic while maintaining professionalism and improving user experience.
2. Goals and Objectives

Enhance Brand Perception: Convey a modern, approachable, and positive brand identity that resonates with both residential and commercial clients.
Improve User Experience: Simplify navigation, improve accessibility, and ensure a seamless experience across devices (desktop, tablet, mobile).
Increase Engagement: Encourage visitors to explore services, request quotes, and contact us through clear calls-to-action (CTAs).
Boost Conversion Rates: Make it easier for users to find information and take action (e.g., booking services or inquiries).
Showcase Expertise: Highlight our professional air conditioning services, experience, and customer satisfaction in an inviting way.

3. Target Audience

Primary Audience: Homeowners and small business owners in Western Australia seeking air conditioning installation, maintenance, or repair services.
Secondary Audience: Property managers, commercial clients, and real estate professionals looking for reliable HVAC solutions.
Demographics: Ages 25–65, mix of tech-savvy and non-tech-savvy users, located primarily in Perth and surrounding areas.
User Needs: Clear information about services, transparent pricing, easy contact options, and reassurance of quality and reliability.

4. Design Preferences

Tone and Style:

Energetic: Use bold, vibrant colors (e.g., blues, whites, and pops of warm tones like orange or yellow) to evoke energy and optimism.
Friendly: Incorporate approachable language, welcoming imagery, and a clean, uncluttered layout.
Optimistic: Highlight positive customer outcomes (e.g., comfort, energy savings) through visuals and messaging.
Professional yet approachable: Maintain credibility as a trusted service provider while avoiding a cold or overly corporate feel.


Visual Elements:

Use high-quality images of happy customers, comfortable homes/offices, and modern air conditioning units.
Incorporate subtle animations or micro-interactions to add energy (e.g., hover effects on buttons or smooth scrolling).
Avoid overly complex graphics that may slow down the site or distract from usability.


Typography: Clean, modern fonts that are easy to read. Use larger, bold headings for hierarchy and warmth.
Inspiration: Websites like https://www.daikin.com.au/ (clean and professional) or https://www.mitsubishielectric.com.au/ (user-friendly and modern) but with a more vibrant and welcoming vibe.

5. Functional Requirements

User-Friendly Navigation: Simplify the menu structure to make key pages (e.g., Services, About Us, Contact) easily accessible.
Mobile Responsiveness: Ensure the site is fully optimized for mobile devices, with fast load times and intuitive touch interactions.
Key Features:

Prominent CTAs for requesting quotes, booking services, or contacting the team.
A clear service overview with icons or visuals for each service (e.g., installation, repairs, maintenance).
A testimonials section to showcase customer satisfaction.
An easy-to-use contact form with minimal fields.
Integration with Google Maps for location-based services or office directions.


SEO and Performance: Optimize for search engines (e.g., keywords like “air conditioning Perth”) and ensure fast loading speeds.
Accessibility: Follow WCAG guidelines to ensure the site is usable for all visitors, including those with disabilities.

6. Content Guidance

Existing Content: Review and refine current content from https://airconditioningcowa.com.au/ to make it concise, engaging, and aligned with the friendly tone.
New Content Ideas:

Add a “Why Choose Us” section highlighting expertise, customer service, and eco-friendly solutions.
Include a FAQ page to address common customer questions.
Create a blog section for tips on air conditioning maintenance or energy efficiency (optional).


Tone of Voice: Conversational, reassuring, and positive. Avoid technical jargon unless clearly explained.

7. Technical Considerations

Platform: Open to recommendations (e.g., WordPress, Wix, or custom-built) but prioritize ease of maintenance and scalability.
Integrations: Ensure compatibility with existing tools (e.g., Google Analytics, CRM for quote requests, or booking systems).
Domain and Hosting: Retain current domain (airconditioningcowa.com.au); hosting recommendations welcome.
Timeline: Initial design concepts within [insert timeline, e.g., 2–3 weeks], with full redesign completed by [insert deadline, e.g., 6–8 weeks].
Budget: [Insert budget range or state “flexible, please provide a quote”].

8. Deliverables

Wireframes and mockups for homepage, service pages, and contact page.
Fully responsive website design with all necessary pages.
Style guide (colors, fonts, imagery guidelines).
CMS setup (if applicable) with basic training for content updates.
Testing and optimization for performance and SEO.

9. Success Metrics

Increased time on site and reduced bounce rate.
Higher conversion rates for quote requests and contact form submissions.
Positive user feedback on ease of navigation and overall experience.
Improved search engine rankings for key terms within [insert timeframe, e.g., 3 months].

10. Additional Notes

Please provide a portfolio of similar projects or examples of user-friendly, vibrant websites.
We are open to creative suggestions to make the website stand out in the HVAC industry.
Regular progress updates and collaboration during the design process are appreciated.

Target Market(s)

Primary Audience: Homeowners and small business owners in Western Australia seeking air conditioning installation, maintenance, or repair services. Secondary Audience: Property managers, commercial clients, and real estate professionals looking for reliable HVAC solutions. Demographics: Ages 25–65, mix of tech-savvy and non-tech-savvy users, located primarily in Perth and surrounding areas. User Needs: Clear information about services, transparent pricing, easy contact options, and reassurance of quality and reliability.

Industry/Entity Type

Air Conditioning and Refrigeration (HVAC & R)

Coding

Coded - Design and coding required

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have all my current information I currently have on my web page.

Nice to have

• A sales page for people to buy products online

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Files

Download all files - 1.3 MB