• US$150

• 214 designs

• 79 designers

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Logo Design Brief

I am seeking a professional logo design for my coaching practice, which will operate under my DBA name, Jenna Leigh. My coaching work focuses on helping people create clarity, balance, and meaningful change in their lives. I work with individuals who are navigating personal and professional transitions, seeking deeper insight, or looking to align more authentically with their goals and values.

The logo should reflect the essence of my work: clarity, connection, and transformation. It needs to feel approachable and modern, while still conveying professionalism and trustworthiness. The overall look should be clean, elegant, and timeless — something that will remain relevant for years to come.

The primary text for the logo should be Jenna Leigh, which is the heart of my brand. I would also like the option to include a secondary tagline or submark, such as Connection & Clarity Coaching. Having both options will give me flexibility across platforms, such as my website, social media, and print materials.

In terms of style, I prefer minimalist design with strong, readable typography. Fonts should be clean serif or modern sans-serif, conveying strength without feeling overly corporate or cold. A touch of elegance is welcome, but I want to avoid anything too ornate, feminine, or trendy.

The color palette should be grounded and sophisticated. I envision neutrals like black, white, and gray, with the possibility of an accent color such as muted teal, deep blue, earthy green, or a soft metallic tone. I want the design to work equally well in black and white as it does in color.

Optional design elements could include a subtle symbol, abstract mark, or linework that suggests clarity, flow, or transformation. However, the logo should not rely on cliché coaching symbols like lightbulbs, puzzle pieces, or lotus flowers.

Ultimately, the logo should feel authentic, approachable, and versatile. It should reflect who I am — someone who provides thoughtful guidance, a grounded presence, and supportive space for growth.
Tagline idea (for inspiration only): Space for Clarity & Change |

Target Market(s)

Adults seeking clarity, growth, and support in navigating personal or professional transitions. This is not strictly corporate — I want it to appeal to individuals from diverse backgrounds who value insight, connection, and authenticity.

Industry/Entity Type

Coaching / Consulting / Wellness

Logo Text

Primary: Jenna Leigh Optional/Submark: Connection & Clarity Coaching

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, modern typography (easy to read, timeless) Focus on “Jenna Leigh” as the main element Professional yet approachable aesthetic Works well in black & white as well as color Flexible for use across website, social media, and print

Nice to have

• A subtle symbol/mark that suggests clarity, flow, or transformation (abstract, not literal) Elegant accent detail (could be linework, subtle icon, or minimalist shape) Option to use logo both with and without tagline

Should not have

• Overly corporate/tech-style graphics Cliché icons (lightbulbs, puzzle pieces, lotus flowers, etc.) Overly feminine swirls or script fonts Trendy looks that will feel dated quickly

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Files

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