• C$150

• 187 designs

• 77 designers

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Logo Design Brief

Brand Name:
Willpowr
Brand Overview:
Willpowr is a modern, motivating brand focused on inspiring and empowering people—especially youth—to take action, build resilience, and achieve their goals. The brand’s tone is bold, uplifting, and forward-looking.
Industry:
Motivation, self-development, and youth empowerment, with a sleek, technology-forward image similar to modern software companies.
Logo Purpose:
The logo should visually represent energy, determination, and progress, while maintaining a clean, minimalist aesthetic associated with innovative software and tech brands. It will be used across digital platforms, apparel, and promotional materials.
Target Audience:
• Primary: Youth (ages 10–25)
• Secondary: Parents, educators, and professionals interested in motivation and personal growth
Design Style:
• Modern and clean: Avoid clutter; opt for bold yet simple forms
• Tech-inspired: Sleek geometry, abstract marks, or symbolic icons
• Versatile: Works in full color and monochrome, scalable for large and small formats
• Minimalist color palette: Preferably blues, greens, or a fresh energetic accent color (designer can propose options)
Inspiration & References:
• Think Google, Slack, Canva, Notion — modern typography and crisp vector icons
• A combination mark (icon + text) or wordmark that can stand alone or together
• Symbol should subtly convey concepts like growth, movement, focus, or energy without being literal
Usage:
• Digital: website, social media, email signatures, video intros
• Print: apparel, posters, merchandise, business cards
• Branding materials: presentations, promotional collateral

Target Market(s)

kids between 7-15

Industry/Entity Type

motivational clothing brand

Logo Text

Willpowr

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• modern typography

Nice to have

• see project description

Should not have

• outdate fonts