• €80

• 8 designs

• 3 designers

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Logo Design Brief

Business Name:
Reform Room
Tagline (optional): Reform your workout. Transform your body.

Business Type:
Reformer fitness studio based in Kriens, near Lucerne (Switzerland).
We offer dynamic, small-group workouts on Reformer machines – combining strength, control, and flow in a modern, high-energy atmosphere.

Target Audience:
Health- and fitness-conscious individuals aged 20–50, both women and men, who are looking for a boutique, stylish, and effective training experience. Our clients appreciate aesthetics, music, and a clean, minimal space that feels energizing yet premium.

Brand Personality & Style:
Modern, minimalist, bold but refined.
We want the logo to feel clean, timeless, and slightly edgy – appealing to a design-conscious, urban clientele.

Color Palette:
Primary: White, black, beige, soft gold (accents)
Natural tones + a touch of understated luxury
Note: The studio space includes plants, indirect lighting, and a neutral design with warm highlights.

Logo Text

Reform Room