• US$150

• 267 designs

• 114 designers

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Logo Design Brief

Here’s your copy-and-paste ready version for **DesignCrowd**:

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**Project Title:**
**Logo Design for Ruby on Real Estate – Modern, Fresh & Uncommon**

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**Overview:**
We’re launching a new real estate brand called **Ruby on Real Estate**, and we’re looking for a clean, modern logo that doesn’t look like your typical cookie-cutter real estate logo (please, no rooftops or house outlines!).

Ruby is a real estate agent who serves home buyers, sellers, and investors—and she’s also launching a podcast to educate and empower the public. This logo will represent a personal-yet-professional brand voice with a bold and approachable visual identity.

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**Logo Style:**

* Combination logo preferred: Wordmark + Icon
* Style: Modern, clean, professional but not too stiff — a little casual is good!
* Avoid clichés like rooftops, keyholes, doorways, etc.
* Creative freedom encouraged — surprise us with originality.

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**Color Preferences:**
Primary Color:

* Ruby Red: `#9B111E`

Complementary Colors:

* Charcoal / Slate Gray: `#2E2E2E`
* Warm White / Cream: `#F5F5DC`

You can adjust slightly for balance, but please stay within this palette for consistency.

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**Font Preferences:**

* Open to creative font choices
* Avoid Comic Sans, Papyrus, or overly generic fonts
* Open to sans-serif, serif, or custom styles

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**Symbols & Imagery:**

* No required icons
* Avoid generic real estate symbols (rooflines, keys, etc.)
* Be creative with abstract, original ideas—bonus if the symbol can work alone as a brand mark.

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**Target Audience:**

* Home buyers
* Home sellers
* Real estate investors
* Podcast listeners who want to learn about the market

Logo should feel trustworthy, smart, and approachable.

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**Where the Logo Will Be Used:**

* Website
* Podcast cover art
* Social media
* Business cards & flyers
* Shirts & merchandise
* Yard signs
* App icon

It should be versatile, clean at small sizes, and adaptable in color and black/white formats.

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**Deliverables:**

* Full-color version
* Black-and-white or single-color version
* Horizontal and vertical variations (if applicable)
* Transparent PNG
* Vector file (AI, EPS, or SVG)
* Original source files
* Font files or download links

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**Final Notes:**
This is a brand-new business, and the logo will help shape how people see and connect with the brand from day one. Please make it **modern, original, and memorable**—and above all, **not boring or generic.**

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Target Market(s)

Home buyers, Home Sellers and Investors

Industry/Entity Type

real estate

Logo Text

Ruby on Real Estate

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Be creative

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Be creative