• A$250

• 374 designs

• 153 designers

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Logo Design Brief

Indi Hotels is an independent hotel group and management company in Australia. We help independent hotel owners compete with big brands by offering expert support in revenue management, technology, distribution, and digital marketing, while allowing them to retain their own name and identity.
We want a fresh, professional logo that captures our commitment to freedom, modern hospitality, and bold independent spirit. This logo will be used across websites, booking engines, signage, business documents and digital marketing.
Visit website: www.indihotels.com.au

Target Market(s)

1. Independent hotel owners and operators (B2B) 2. Leisure and corporate travellers (B2C) 3. Investors and developers in the hotel space

Industry/Entity Type

Hospitality – Independent Hotels / Accommodation / Travel

Logo Text

1. No text, just logo based on sculpture (see photo). 2. Abbreviation: IH

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See the attached photo of a sunset sculpture as close as possible. I want the logo to replicate this sculpture including the dark green tropical plants in the background.

Nice to have

• Green plants background. See photo.

Should not have

• Outdated or traditional hotel motifs (e.g., buildings, stars, crests) / Complex gradients or overly detailed illustrations / Anything that looks too corporate, cold or generic / Overly feminine or overly playful styles

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