• A$150

• 172 designs

• 80 designers

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Logo Design Brief

Task Description: Brand Identity & Visual Asset Design for AHA
You are being commissioned to develop a complete visual identity for a new specialist business:
Australian Hospitality Automation (AHA)

The company exclusively sells, services, repairs, and finances Eversys automated coffee machines. These are high-end, Swiss-engineered machines used in cafés, franchises, and hospitality venues. The branding must clearly convey the company's professional focus on coffee automation, positioning AHA as the trusted and responsive partner for businesses looking to modernize their coffee offering.

Branding Goals:
Modern – clean lines, minimal clutter, and sharp design

Technical – reflects automation, machinery, and precision engineering

Descriptive – it should be immediately clear that AHA works with automated coffee machines

Premium – aligned with the sophistication and quality of Eversys products

Trustworthy – visual tone that suggests reliable service and professional support

Your Deliverables:
1. Primary Logo
Focus on the acronym AHA, supported by the full name Australian Hospitality Automation

Iconic elements that suggest automation, coffee (e.g. a gear, coffee cup/bean, circuit motifs)

Variants: Full-color, monochrome, horizontal, stacked

Formats: AI, SVG, PNG (transparent), JPEG

2. Business Card Design
Double-sided layout

Include space for name, title, mobile, email, website, and QR code

Consistent with brand color palette and fonts

3. Social Media Assets
Profile logo for Facebook, Instagram, LinkedIn

Banner graphics for Facebook and LinkedIn

Post template for promos, service messages, or updates

4. Vehicle Wrap Design
For a van or ute

Include: Logo, tagline, website, phone number

Clear messaging: “Specialists in Eversys Coffee Automation”

5. Website Visual Branding
Web-optimized logo files and icons

Font and color guide

Hero banner concept showing automation, machines, and service

Tagline:
“Excellence in Everything Eversys”

Logo Text

AHA Australian Hospitality Automation (Tagline optional: “Excellence in Everything Eversys”) Sales, service and finance.

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