Habit Hero App – Elite Performance Sales Page Design (Solo + Team Focus)

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Web Design Brief

We need a high-converting, direct-response style sales page for Habit Hero, our business performance system trusted by entrepreneurs, teams, and business leaders.

What we want:

Clean, modern, authority-building design with visual clarity.

Layout should drive action (“Try Now” not “Buy”).

Showcase 8 Elite Business Habits visually (icons or cards), with room for short, punchy benefit bullets.

Solo user and team user appeal throughout—must feel inclusive for both.

Prominent above-the-fold area for hero headline, subhead, call-to-action button, and trust signals (as seen on, testimonials).

Visual section for “How It Works,” “Why Habit Hero is Different,” and real testimonials (images provided).

Space for short explainer video.

No mention of guarantee or order bumps on the main sales page—focus on core offer and benefits.

Branding to match “Habit Hero” and BestBusinessCoach.ca (see uploads for inspiration).

Colors: Blues, orange, white, black—modern, energetic, professional.

Goals:

Drive trial signups for $1/30 days, then $37/month.

Make it easy to see value for both individuals and teams.

Position Habit Hero as the only serious alternative to boring apps, with research and results credibility.

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Project Summary for Designers

What We Do:
Habit Hero is a business performance system for both solo entrepreneurs and teams. It’s not just a habit tracker, it’s a research-backed platform guiding users through the 8 Critical Business Habits proven to drive results.

Our system is trusted by business owners, CEOs, coaches, and ambitious individuals who want accountability, results, and measurable growth.

Who We Serve:

Business owners, CEOs, team leaders, coaches, and high-performers (teams or individuals)

Freelancers and solopreneurs ready to level up

People who want real accountability and visible results

What Makes Us Unique:

Built from $50,000+ in research and 555+ expert interviews

Focuses on 8 Critical Business Habits (make this a visual/hero section!)

Used by clients to close $44k in 45 days, build $1M+ companies, and drive massive team engagement

Supports team/group features: leaderboards, group stats, private activity feeds, and easy group facilitation

Proven results, statistically validated (NOT just another productivity app)

Design & Messaging Must-Haves:

Clean, modern, authority-driven design that inspires action

Above-the-fold: clear headline, subhead, social proof, call-to-action button ("Try Habit Hero Now")

Integrate the 8 Critical Habits visually (icon cards or graphics)

Make solo users feel included (section or callout: "Works for Teams & Driven Individuals")

Real testimonials (faces + stories provided)

Highlight: 90 Days To 8 Better Biz Habits (“Rewire Your Day For Success in 90 Days”)

“Statistically Proven,” “Research-Backed,” “Built for Survival & Growth—Even in Tough Times”

Visuals for both engaged teams and motivated solo users

Optional section for “How It Works” (52-week journey, gamified, adaptive)

Clear, trust-building, NOT hype or magic pill promises

Avoid any mention of guarantee/order bump (leave to order form)

Copy & Story to Highlight (For Designers)

Attraction: “These 8 Critical Business Habits Decide Who Survives—Master Them in 90 Days”

Engagement: Real-world stories of Rich, Jack, Rafael (see testimonials)

Sales: Action-driven, with clear benefits (for you or your team)—see the bullet points and success stories provided

Use authority: “Based on $50,000+ in research, 555+ interviews, and proven by business owners worldwide.”

Pains, Dreams, Desires from User Surveys (Integrate These)

Top Pains:

Lack of accountability, falling off track after initial excitement

Goals set, but habits not sticking—missed deadlines, lost sales

Overwhelm from too many tools, not enough results

“Tired of doing it alone” or seeing teams underperform

Top Dreams/Desires:

Predictable, measurable growth (not just hope)

Having a “secret weapon” that makes habits automatic

Winning team culture (or self-mastery for solo users)

Fast results (“I want to see a difference in 30-90 days”)

A proven system that works—no more guesswork

Biggest Emotional Drivers:

Wanting to be seen as a leader/hero in their business

“Done with busywork—ready for real change”

Desire to finally reach their potential (for self or team)

Design Visuals

Show solo AND team success: group dashboards, solo achievement streaks, celebrations

Easy-to-follow, gamified interface mockups (not busy or cluttered)

Faces: real testimonials, proof, success stories

Authority badges (“As Seen In,” “Trusted by CEOs & Teams,” etc.)

“Try Habit Hero Now” button (not “Buy”)

Instruct designers:

Read the attached story & messaging playbook to understand our voice and value.

Use the provided headlines, copy, and testimonials wherever you can.

Design for action, credibility, and clarity. Focus on results, not “features overload.”

Remember: page should sell both solo AND team users—show this visually and in the copy.

Bottom Line:
Our page should feel like the next-level solution for business performance—the only system that works for both teams and individuals who want to finally get results.



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Proven Copy Headlines:
Rewire Your Day For Success.
8 Business Habits To Survive
These 8 Critical Business Habits Decide Who Survives During Uncertain Times & Who Doesn't
Good Customer Service. Recommended Productivity Challenge.
Develops habits statistically proven to improve results for CEOs, marketing & sales teams.
New Business Coach & Accountability Partner For Business, Fitness & Mindset. All In One.
90 Days To Fix Business Habits
90 Days To 8 Better Biz Habits
8 Critical Habits of Business
The 8 Critical Business Habits
90 Days To Fix Business Habits

90 Days To 8 Types of Better Business, Fitness & Mindset Habits Or Get 3x Your MoneyBack

Info Icon
Updates

Low designer entries

Target Market(s)

Entrepreneurs, team leaders, coaches, sales managers, CEOs, and other business leaders who seek measurable growth and want to build and reinforce effective business habits in their teams or individually.

Industry/Entity Type

Business coaching, personal development, team performance, business systems.

Coding

Coded - Design and coding required

Number of Pages Required

1 page


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Direct-response design: Engaging copy with a focus on driving conversions. Mobile-friendly and optimized for high conversion rates.Visuals showing results from users, especially testimonials and proof points. Sections that clearly differentiate Habit Hero’s value for individual users and teams.Social proof and testimonials with photos or video clips from actual users. A clean, professional, and modern design that feels "elite" and exclusive.
Nice to have
  • Visual emphasis on the 8 Critical Business Habits (use icons or graphics for each habit).
Should not have
  • Overly complex or cluttered layouts. Unnecessary distractions or complex animations. Any complex jargon that could confuse the potential customers.

Files
Download all files - 47.4 MB
MP4
[FINAL] Habit Hero Demo Video
Tuesday, July 29, 2025
JPEG
Rich Johnson
Tuesday, July 29, 2025
PNG
JPEG
habit hero under pressure
Tuesday, July 29, 2025
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Habit Hero 2.0 Leaderboard Page
Tuesday, July 29, 2025
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Habit Hero 2.0 Habit Log Page
Tuesday, July 29, 2025
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Habit Hero 2.0 Lessons Page
Tuesday, July 29, 2025
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Habit Hero 2.0 Progress Page
Tuesday, July 29, 2025
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8_CSFs_Transparent
Tuesday, July 29, 2025
DOCX
Pre-Promo FAQs 2025 Habit Hero Launch
Tuesday, July 29, 2025
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Kathleen
Tuesday, July 29, 2025
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Henry (1)
Tuesday, July 29, 2025
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3
Tuesday, July 29, 2025
ZIP
DOCX
FAQ Habit Hero HH
Friday, August 1, 2025
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Rich Habit Hero Case Study
Tuesday, August 5, 2025