• US$150

• 269 designs

• 80 designers

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Logo Design Brief

Jigsawlicious is a new premium jigsaw puzzle company. We want to convey a fun, yet premium quality vibe which appeals to a 25-44 year old demographic -- playful, yet sophisticated.

Our logo could have a sensuous component (thus the "licious" part) which both draws in, satisfies, and leaves the customer eager for more. Imagine a tantalizing bowl of fruit or an ice cream dripping with flavor!

Our puzzles will have a lot of colors -- let that also guide your creativity.

I'm thinking an easy to read scripty font might be really cool, although I'd consider a non-scripty font. I would also consider two different fonts (one for jigsaw, and one for licious) that flow together. If this could be incorporated into or include a jigsaw puzzle piece, that might be amazing

Some suggested logo colors are:

Hot Coral (#FF6B6B) or Electric Tangerine (#FF7849) for vibrant and chic vibes

Deep Indigo (#3E2F5B) or Rich Burgundy (#6B1E3F) for luxe / artsy vibes

I'm also open to other colors -- let nothing stop your creativity!!!

Keep in mind, the logo design should also be able to pop against both light and dark backgrounds like what will be on the box and not be too thin or light

Duotone or gradient accents in the logo have also been suggested

Below are a few samples of the kind of puzzles we're going to offer.

Good luck, I can't wait to see what we come up with!!

Target Market(s)

Target Audience Age: 25–44 Gender: All, but slightly female-skewed Lifestyle: Creative, design-aware consumers Lovers of indie art, relaxing rituals, and giftable moments Seek screen-free joy and stylish self-expression Values: High visual aesthetic Exclusivity and curation (limited edition products) Originality and storytelling Income: Middle to upper-middle; happy to pay for quality

Industry/Entity Type

Jigsaw Puzzle Industry

Logo Text

Jigsawlicious

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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