• C$100

• 26 designs

• 11 designers

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T-shirt Design Brief

This design should vividly illustrate the struggle against the seven inner demons: pride, envy, wrath, sloth, greed, gluttony, and lust. The overall aesthetic should be powerful and symbolic, conveying both the internal battle and the potential for triumph.

Here are specific instructions for the design:

Core Concept: A dynamic visual representation of the human spirit confronting and overcoming these internal vices.

Key Elements & Imagery:

Central Figure: A human silhouette or a stylized figure, gender-neutral, positioned in a stance of defiance or struggle. They should not be overtly aggressive, but rather exhibit resilience.

Demons as Abstract Forces: Do not depict literal monsters. Instead, represent each demon through abstract, symbolic elements that swirl, entangle, or emanate from around the central figure. Think:

Pride: Perhaps a subtle, ornate crown or an upward-reaching, fragile structure that threatens to topple.

Envy: Tangling vines or grasping tendrils reaching towards something the central figure possesses (even if that "something" is just an inner light).

Wrath: Jagged, fiery bursts or sharp, fragmented shapes.

Sloth: Heavy, dragging chains or a swirling vortex of inertia pulling downwards.

Greed: Clutched, sharp-edged geometric shapes, or grasping, skeletal hands.

Gluttony: Distorted, swelling forms or an overwhelming, consuming void.

Lust: Enticing, coiling tendrils or shimmering, illusory shapes that distract.

Interplay and Movement: The demonic elements should interact with the central figure, perhaps trying to ensnare or weigh them down. There should be a sense of movement and struggle within the design.

Symbol of Overcoming/Hope: Incorporate a subtle element that represents resilience, inner strength, or the potential for triumph. This could be:

A glowing core within the central figure.

Light breaking through the demonic elements.

A symbolic upward reach or breakthrough by the central figure.

A subtle, resilient emblem (e.g., a stylized shield, a budding flower) integrated into the design, perhaps on the figure itself.

Style & Tone:

Atmospheric and Evocative: The design should convey a sense of gravitas and internal conflict.

Modern and Symbolic: Avoid overly literal or cartoonish interpretations. Think illustrative, graphic, and impactful.

Color Palette: Consider a palette that enhances the theme. Perhaps darker, muted tones for the demonic elements contrasting with a brighter, more hopeful color for the central figure or the symbol of triumph. Black and white with a single accent color could also be highly effective for a stark, powerful look.

Overall Impact:

The design should resonate with anyone who has faced personal struggles, offering a visually compelling representation of the human journey to overcome internal challenges. It should be thought-provoking and inspiring, rather than overtly dark or depressing.

Target Market(s)

hip hop fans from age 18 to 40

Industry/Entity Type

hip hop

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• keep it simple but engaging grabbing peoples attention

Nice to have

• "MY DEMONS" title in fire should be included in the design

Should not have

• DO NOT list the different type of demons in the artwork like pride , hate

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