• US$150

• 387 designs

• 182 designers

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Logo Design Brief

InspireWon is a leadership development firm that provides leadership skills to emerging executives and elite athletes in the forms of workshops, seminars, keynotes and coaching.

The logo words should be strong, memorable yet inviting. Design should be flat, at most three-color with the primary color being vibrant or fitting a vibrant color scheme. Also consider creatively using tonal versions of the same color. No gradients please!

In the logo, the words “InspireWon” must remain conjoined horizontally. No vertical versions please. We will entertain creative use of negative space for “InspireWon” but the professional feel of the brand must remain very clear. Simpler is better.

We like the creative use of font families to represent “InspireWon”. The words must remain very clear however.

If there is a “logo bug“ design added it must follow the same look-and-feel rules as the words and may appear above or to the left of the word mark only.

Please consider the following suggestions for design:
• thick san-serif lettering for “InspireWon”
• use of crowded lettering and/or negative space for “InspireWon”
• be able to be easily printed and easily recognized from afar

The overall footprint shape full logo (image and words) should be more square/horizontal rectangle shape. Please no designs that are too vertically oriented, no cartoon or cartoonish designs. Most color combinations are fine but please use a vibrant color as the primary color and a complementary secondary color (your choice). Please avoid red but oranges and purples are ok. Other than that, the designer may take creative liberties with fonts, symbols and your own unique design flavor.
Creativity is a plus but the business offering should remain very clear.
The file deliverable should be in eps, png and psd Adobe CS5.5 compatible. Any fonts used should be included. All colors used should be detailed in a separate file.

Target Market(s)

Emerging corporate executives and elite athletes

Industry/Entity Type

Professional services

Logo Text

InspireWon

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The words “InspireWon” must remain conjoined horizontally. Looking for a bold color combination that stands out. Professional feel of the design must remain very clear.

Nice to have

• Logo image or logo "bug". Only of it enhances the logo.

Should not have

• No gradient colors. Do not separate the words.