• US$100

• 17 designs

• 5 designers

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Car Wrap Design Brief

A graphic that will be applied to an airport shuttle-sized bus (2008 Ford E450 Super Duty 14 passenger bus) that is being converted into a mobile book store. The bus is called "Palmetto Story Shuttle" and our business is called Palmetto Handcrafted. We primarily sell children's books and educational products for a publisher called PaperPie. However, we are trying to expand into adult genres as well, so we don't want the design to be exclusively targeted toward children. Our company's brand identity is connected to South Carolina's - the "Palmetto State."

The design should incorporate the essence of SC's spirit as the Palmetto State with a focus on books. The design should be a simple, professional, inviting, elegant look.

See attached pictures for areas to be wrapped (dimensions in inches). The sides and lower part of the back should have graphics, name, and contact info in font matching or complimenting existing logo font (see attached). Top of front and back should read "Palmetto Story Shuttle by Palmetto Handcrafted" in font matching or complimenting existing logo.

Contact info:
E: palmettohandcrafted@gmail.com
P: (803) 658-1610
IG: @PalmettoPlotPoints (https://www.instagram.com/palmettoplotpoints?igsh=MTFkODY4enFod2Y2Yg==)

Target Market(s)

Readers at vendor events, fairs, and festivals.

Industry/Entity Type

Books, educational toys and materials

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Font matching or complimenting existing logo font

Nice to have

• IG QR code

Should not have

• Any mention of PaperPie. Wrap design outside of the defined area in reference pictures.

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Files

Download all files - 7.8 MB