• US$310

• 82 designs

• 24 designers

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Label Design Brief

We are creating a new line of craft beer to complement our existing line of wine. (The wine is branded Martha's Vineyard Estates) We would like the beer to be branded similarly but it does not need to be identical. (We like how the Vail Brewing Co logo incorporated the Rocky Mountains, Wheat, and the Colorado Flag) Attached is the eps file of our wine logo. Also attached are some examples of beer labels that have caught our attention. It appears they all have a subtle metallic look.

Looking for a high quality, bright, vibrant and slightly unusual label design that can expand to multiple types of beer with slight differences (Pilsner, Blonde Ale, IPA, NEIPA, Hazy IPA). Ideally would have some unique aspects of Martha's Vineyard included in the label. Can size is 16oz. Label size is 5 inches tall by 8 inches wide (expandable to 16 inches wide for future design of a removable label similar to a warning label in a chemical bottle. Reference accompanied image).

The following are requirements that would need to be included on the label:

GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

16 FL OZ or 1 PINT

6.7% ALC/VOL or 6.7% ABV

Produced for Martha's Vineyard Brewing Co. and exclusively distributed by Blu Water, Ludlow MA

Please feel free to reach out with any questions and thank you. Look forward to seeing your creativity!

Best, Kevin

Target Market(s)

Typically males ages 21-50 vacationing on the resort island of Martha's Vineyard, Massachusetts

Industry/Entity Type

Beer and Brewing

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Government warning, container size, alcohol percentage, brewing/distributing entity and barcode

Nice to have

• Bright, vibrant and unique similar to the labels we included as reference. These appear to have a metallic base. Also ability to expand the label width to 16 inches to include some interesting and attention grabbing detail would be helpful but not required at this time

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Files

Download all files - 61.4 MB