• C$150

• 202 designs

• 100 designers

---

Logo Design Brief

DESIGN BRIEF — PRIMARY LOGO FOR *VitaliT*

CONTEXT
VitaliT is a transformational brand that supports leaders, top performers, and high-performing teams in reclaiming clarity, energy, and meaning — so they can perform without burnout, without losing themselves, and without disconnecting from what truly matters.

OUR POSITIONING:
Conscious performance. Success without self-sacrifice. Room to breathe again.

OUR IDEAL CLIENT:
A high-level leader, executive, or strategic manager — mentally overloaded, outwardly successful, but inwardly depleted. They’re searching for "a new way to perform" — one that is more human, aligned, and regenerative.

LOGO OBJECTIVE
Create a primary brand logo for “VitaliT”:
**That represents the entire brand ecosystem (including all the program that we will offer like CORE, FLOW, PEAK, etc.)
** That conveys conscious vitality, inner power, groundedness, and calm momentum
**That is minimalist, elegant, modern, and adaptable across formats

THE LOGO SHOULD EVOKE
**Clarity: spaciousness, intention, quiet power
**Vitality: energy flow, renewal, grounded motion
**Alignment: centeredness, inner axis, coherence
**Conscious leadership: presence, calm in the intensity
**Integrity: deep, refined, never performative

COLOR PALETTE
Please use or draw from these brand colors:
* Deep Green – `#2E5E4E` (grounded vitality)
* Brick Red – `#C4553C` (internal fire, healthy intensity)
* Warm Ivory – `#EFE9E3` (space, lightness, breath)
* Midnight Blue – `#2E3B4E` (lucidity, quiet authority)
* Soft Gold – `#C8B27A` (calm radiance, mastery)

These can be combined in thoughtful gradients or kept minimal depending on style.

TYPOGRAPHY
* Sans-serif, clean and modern, with subtle organic or elegant touch
* Avoid cold, hyper-corporate typefaces
* Avoid overly spiritual, handwritten, or decorative fonts

VISUAL STYLE + DIRECTION
We’re looking for:
**Minimalist aesthetic — clean lines, high clarity
**Symbolic but not mystical — avoid overt spiritual tropes
** Possible use of flow, movement, circular balance, pulse, or expansion
** Imagery that conveys centered energy, regeneration, or balanced intensity

OPTIONAL
A simple abstract symbol that can stand on its own and/or integrate with the word-mark

❌ PLEASE AVOID
** Overly spiritual or esoteric symbols (mandalas, chakras, flower of life, etc.)
** Visual clutter or ornate designs
** Overused icons (hearts, brain, lightbulbs, fire icons, etc.)
** Reuse of the “tree of life + Tao” symbol already used in our *CORE* program — that visual is reserved for this specific offer

DELIVERABLES
** Primary logo (with and without “VitaliT” wordmark)
** Monochrome and inverted versions
** Variations for different formats (square, horizontal, favicon, etc.)
** File formats: PNG, SVG, EPS, PDF, AI
** Compatible on light and dark backgrounds

BONUS CONTEXT FOR THE DESIGNER
VitaliT is a brand that redefines performance as a conscious act. We support those who are brilliant but tired, driven but disconnected. Our identity must reflect :
** Structure and flow
**Depth and clarity
**Strategy and soul
** It’s a brand that is grounded, alive, and regenerative — never loud or flashy.*

Logo Text

VitaliT

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.