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Chilli Jam Range. Label refresh.
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This customer received 47 label designs from 12 designers. They chose this label design from As_creative as the winning design.
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A$350
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47 designs
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12 designers
Label Design Brief
We are expanding the Maxwell’s Treats condiment family with a bold new Chilli Jam range. This collection celebrates vibrant, spicy flavours crafted for the gourmet market. The range includes five chilli jams and one crunchy chilli oil.
We are also refreshing the label design for this range. We want to retain key brand elements so that existing customers can still easily identify Maxwell’s Treats products on the shelf.
Label Details
Jar Size: All products: 250ml tall glass jar 135mm tall x 60mm diameter.
Label Orientation: wraparound preferred but can be two set front/back.
Mandatory Inclusions:
Maxwell’s Treats logo (retain existing or refreshed version)
Product name (see list below)
Net weight: 250ml
Barcode
Nutrition panel
Ingredients list
Country of Origin Statement.
Allergen Advisory.
Use/storage instructions (we’ll supply)
Business name and address
I would like one label that i can overprint BLACK (only) onto. As flavours can change through the season. Label should be able to represent all of the products listed below.
Range includes:
Classic Chilli Jam
Green Chilli Jam
Smoky Chipotle Chilli Jam
Pineapple Habanero Chilli Jam
Chilli Roasted Garlic Jam
Crunchy Chilli Oil
Target Market(s)
People who like chilli. Gourmet foodies. People buying gifts.
Industry/Entity Type
Gourmet food. Gift shops. Delicatessen
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Create a label that we can overprint on. We over print in black ink only. One label for 6 chilli flavours.
Nice to have
- Brand recognition: Retain key identifiers from the existing Maxwell’s Treats labels . Balancing traditional charm with a contemporary gourmet feel. Shelf impact: Use rich, vibrant colour palettes and bold typography to create standout in gourmet and gift settings.
