• US$180

• 268 designs

• 116 designers

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Logo Design Brief

DonateOpen is an innovative IT platform that redefines donations and the relationship between creators and donors.

We've given this more thought and come to the conclusion that we're ready to significantly refine our brief. There isn't a specific, official graphic symbol for donations, and it seems our logo really needs to incorporate such a sign.

For example, the dollar sign ($) originated from the abbreviation "Ps" for Spanish pesos (or piastres) back in the day. We're thinking the donation sign could evolve from an abbreviation like "DO."

So, this would be a symbol that conveys:


Donations are the new money.
Money plus.

Target Audience:
Our primary audience is authors of written texts, including writers, screenwriters, journalists, analysts, experts, scientists, poets, and fanfiction authors. We'll expand to include podcasting, streaming, and video content creators in the future.
The logo needs to have universal appeal, resonating with everyone from a scientist to a fanfiction author. Our platform primarily targets intellectuals, curious individuals, and innovators.

Brand Architecture:
DonateOpen isn't just another service; it's a foundational entity. We plan to develop logos and brand identities for future sub-brands, making DonateOpen an umbrella brand.

Required Logo Versions:

- Mark/Icon (to function effectively as a favicon and mobile app icon)
- Mark + Wordmark (this version will combine the graphical mark with the text "DonateOpen" or "DO")

Brand Communication Objectives:
- DonateOpen embodies a modern, cutting-edge persona, operating at the forefront of global technologies. This positioning indicates a brand that is pioneering and innovative. The logo should reflect this progressive stance, conveying dynamism and leadership in its visual expression.
- The overarching brand feeling should be like the brand's personality is early Google, which "winked at humanity" with its irony and friendliness.
- In the writing community, donations are less prevalent than in streaming and video content. DonateOpen aims to make donations and its service fashionable.
- The service is designed to be reliable and substantial; upon launch, it is crucial to stand out from other donation services and clearly differentiate the platform from charity organizations.

Preferred Color Palette & Context:
We prefer clear, moderately expressive, bright tones and deep colors. It's crucial to consider color perception within the product context; for example, ecclesiastical gold is unsuitable due to its strong religious associations.

Colors to Avoid:
Please, avoid black, gloomy, neon, and acidic colors.

Target Market(s)

US

Industry/Entity Type

fintech

Logo Text

DonateOpen or DO

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Inspirational References (Likes). Under Armour: The style inspires trust in product functionality. Upwork: The brand evokes a metaphor of connection and partnership. Patreon: The logo and application are laconic; the expressiveness of the wordmark is appreciated, and the logo does not distract from the content or authors. Tesla: Exemplifies cleanliness and minimalism.

Should not have

• Anti-References (Dislikes). Boosty: The brand does not desire a reference to speed, energy, or impulse; these elements are considered overused. Open.ai: The brand wishes to avoid gears or overly geometric shapes; these are also considered overused. Typical "donation" service designs: Overly literal images of hearts, hands, or money are to be avoided.