• US$300

• 466 designs

• 179 designers

---

Logo Design Brief

Oak and Ash Creative Brief

Brand Overview:
The brand is called Oak and Ash Pet Memorial Services, a pet cremation business focused on providing exceptional aftercare for beloved pets. Our mission is to build the most trusted and comforting brand in pet memorial services, offering compassionate, trustworthy, and consistent memorial solutions. We aim to deliver healing, connection, and remembrance for pet owners during a difficult time.

Target Audience:
Our target audience consists of pet owners who seek high-quality, trustworthy services for their pets' aftercare. While we cater to high-end customers, we strive to be accessible to all socioeconomic backgrounds, ensuring that everyone who entrusts us with their pet’s memorial is treated with respect and compassion.

Brand Personality & Tone:
The brand should evoke an organic, natural, and professional feel with an undercurrent of softness. We want our logo to convey warmth, empathy, and reliability, while maintaining a sense of modernity and refinement. The design should lean slightly feminine to reflect compassion and care, but it must also be inclusive and universal.

Visual Inspiration:
The tagline for the business is “Rooted in Compassion,” so we envision incorporating elements that symbolize trees, roots, and nature to create a grounding, organic feel. This could be abstract or literal, but the focus should be on evoking feelings of deep connection and remembrance. The design should be clean, modern, and minimalist, with a sense of timelessness that will appeal to a wide range of pet owners.

Desired Look and Feel:
• Style: Modern, clean, organic
• Tone: Soft, feminine, compassionate, trustworthy, professional
• Elements: Trees, roots, natural elements that convey grounding and connection
• Color Palette: Neutral, earthy tones (wood, green, ash) with a soft, calming aesthetic
• Typography: Elegant yet readable, possibly with a hand-crafted feel to add a personal touch

This logo will need to work across various mediums, from website and social media to printed memorial products. It should be flexible enough to appear in both full color and black-and-white formats, maintaining its integrity in different sizes. We would also like an abbreviated version of the logo for smaller executions using logo elements with potentially just the graphic elements.

Target Market(s)

Our target audience consists of pet owners who seek high-quality, trustworthy services for their pets' aftercare. While we cater to high-end customers, we strive to be accessible to all socioeconomic backgrounds, ensuring that everyone who entrusts us with their pet’s memorial is treated with respect and compassion.

Industry/Entity Type

Memorial Serivces

Logo Text

Oak & Ash

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• This logo will need to work across various mediums, from website and social media to printed memorial products. It should be flexible enough to appear in both full color and black-and-white formats, maintaining its integrity in different sizes. We would also like an abbreviated version of the logo for smaller executions using logo elements with potentially just the graphic elements.

Nice to have

• Play on the imagery of trees, leaves, roots, etc., natural/organic elements.

Should not have

• Cheesy pet/paw imagery, no animals(dogs or cats), no angels, no heaven

---

Files