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Comprehensive Brand Identity System for Jogs Scrubs
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This customer received 23 graphic designs from 7 designers. They chose this graphic design from youga as the winning design.
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US$110
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23 designs
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7 designers
Graphic Design Brief
Jogs Scrubs is a fast-growing Mexican brand specializing in medical uniforms. With 4 years in the market and a strong position in the eCommerce space, we've built a solid customer base and brand presence. However, our rapid growth has led to a visual identity developed more by reaction than by design.
We are now looking to take a strategic step forward by launching a comprehensive branding project aimed at unifying all visual assets under one cohesive concept that reflects our brand’s essence: professional, clear, and fun.
Project Scope:
We are seeking a visual identity system that includes the redesign and alignment of the following brand assets:
Product labels
Delivery packaging and bags
Mailers
Thank-you cards
Promotional stickers
Icon set for web and social media
A complete Brand Guidelines Manual (brand book), outlining the visual system: color palette, typography, photography style, graphic rules, and usage guidelines.
Goal:
Create a cohesive and lasting visual identity that strengthens our brand presence and delivers a consistent experience across all touchpoints. The design should strike a balance between clean professionalism and approachable, playful energy that resonates with our core audience — healthcare professionals who value both function and style.
Design Direction:
We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.
Updates
Low design quality
Target Market(s)
Our target market consists of healthcare professionals — including doctors, nurses, medical assistants, dentists, and veterinarians.
Industry/Entity Type
medical apparel
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want the brand to feel vibrant, modern, and human — while still reflecting the trust and quality expected in the medical field.
