• US$150

• 184 designs

• 79 designers

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Logo Design Brief

Brand Overview:
Business Name: The Wise TradesmanIndustry: Career & Life Transition CoachingTarget Audience: Professionals facing major life/career changes, particularly blue-collar workers and hands-on professionals
Brand Personality:
• Grounded - real, authentic, no fluff
• Wise - experienced, thoughtful, trustworthy
• Strong - confident, reliable, steady
• Approachable - masculine but not intimidating
• Professional - serious coaching business, not hobby
Color Palette:
• Primary: Charcoal (#2F2F2F), Tan/Warm Brown (#A0824A)
• Secondary: Forest Green (#6B8E23), Rust Orange (#CD853F)
• Neutral: Black, Cream/Off-white
• Avoid: Bright blues, corporate colors, anything too “soft”
Logo Style Direction:
• Clean and timeless - won’t look dated in 10 years
• Masculine without being aggressive
• Works in both digital and print
• Scalable from business card to billboard
Potential Visual Elements to Consider:
• Owl imagery (wisdom, guidance, insight - could be subtle or stylized)
• Tools at rest (subtle nod to trades background)
• Strong typography (wordmark could work alone)
• Mountain/horizon imagery (journey, transition, stability)
• Bridge imagery (transition from one place to another)
• Compass/direction elements (guidance, finding your way)
What to Avoid:
• Cliché coaching imagery (lightbulbs, arrows pointing up)
• Overly corporate or sterile feeling
• Too many colors or complex designs
• Anything that looks like construction company logos
• Cartoon-y owls (keep sophisticated if using owl imagery)
Deliverables Needed:
• Primary logo (horizontal)
• Logo mark/icon (square version for social media)
• Black and white versions
• All file formats (PNG, JPG, SVG, AI/EPS for future use)
Where Logo Will Be Used:
• Website header
• Business cards
• Email signatures
• Social media profiles
• Coaching materials/worksheets
• Future book covers
• Speaking presentations
Additional Notes:
The founder is transitioning from 25+ years in stone masonry to coaching. The brand needs to honor that authentic background while positioning for growth in the coaching/consulting space. Think “wise craftsman who now helps others build their lives.”

Logo Text

The Wise Tradesman