• US$150

• 122 designs

• 57 designers

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Logo Design Brief

I need a logo design for a new company called CAONABO. I have include below a short logo brief with details on how I would like the logo. Ideally, the logo should work for multiple digital, social, and print platforms, so it must look premium, modern, and minimalistic. Think of a ancient chieftain turned to modern cryptocurrency and blockchain brand.

1. Background & Brand Story
CAONABO is a cryptocurrency and blockchain brand inspired by Caonabo, the legendary Taíno chieftain of Hispaniola. Known for his bravery, leadership, and resistance against colonization, Caonabo represents resilience, independence, and innovation.

This brand seeks to channel that spirit into a modern, digital-first financial ecosystem that empowers individuals to take control of their financial futures — particularly within underserved and emerging markets.

The brand tagline or spirit is rooted in:

"Inspired by Resilience, Driven by Innovation"

Crypto as a modern-day uprising against outdated financial systems.

2. Objectives
The logo must:

Reflect the heritage and strength of Caonabo and the Taíno spirit.

Communicate a sense of trustworthiness and modern innovation.

Be memorable and adaptable across digital, print, and merchandise.

Balance tradition with forward-looking technology.

Work well in both small and large formats (social icons, coins, websites, physical merchandise).

3. Target Audience
Crypto enthusiasts globally, with a strong base in Latino markets and the Caribbean diaspora.

Financially savvy, culturally connected, innovation-minded.

Ages 25-50, digitally active.

4. Brand Personality
Strong

Modern

Empowering

Culturally rooted

Tech-forward

Resilient

5. Design Direction
Visual Elements:
Modern interpretation of Caonabo (face, symbol, or abstract representation).

Elements inspired by Taíno petroglyphs and Dominican Republic colors:

#012D62 (deep blue)

#CD1026 (red)

Gold/metallic accent for a premium feel.

Style:
Minimalist yet powerful.

Circular motifs (optional: crypto coin feel).

Strong geometric lines or organic tribal motifs blended with modern aesthetic.

Avoid overly literal or cartoonish representations.

The logo should look appropriate in a blockchain/crypto exchange context.

6. Practical Considerations
Must be vector-based for scalability.

Variations required:

Full color

Black/white

Monochrome

Icon-only version (social profiles, coin icon)

Must be legible at small sizes.

Should work well on dark and light backgrounds.

7. Competitors & Inspirations
Competitors (visual comparison):
Bitcoin

Ethereum

Solana

Cardano

Inspirations:
Taíno symbols & glyphs

Dominican Republic flag elements (subtly referenced, not overused)

Premium fintech brands

Industry/Entity Type

Bitcoin

Logo Text

Company Name "CAONABO"

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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