• US$150

• 121 designs

• 42 designers

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Logo Design Brief

This logo is for my company that will sell BBQ seasonings, rubs and merchandise. I want a small stick figure of a Hobo carrying a hobo sack possibly smiling. The lettering will be the dominant image. I want a subdued compass rose. I would like to see various back drop versions with 1990s woodland military camo, green tiger stripe, world war 2 Marine, tan tiger stripe, white and black camouflage. I like bright red and yellow for the letters. The sample is an idea of what I want. I would like to see some more creativity. I’m looking to make this a national brand so I want it to pop on the grocery shelves. Versions of this will become the labels for the seasonings. I don’t want the words stacked on top of each other. I like them staggered. I want the Joe’s in cursive. No need for the Texas camo that i had put in there. I like the cursive from chick fil A and the bold letters from A1 steak sauce. I don't want this to look like a typical BBQ seasoning label/logo.

Target Market(s)

Male BBQ and grillers ages 16 to 65.

Industry/Entity Type

Cooking.

Logo Text

Hobo Joe’s BBQ

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The stick figure hobo with a hobo stick and sack. The small compass rose.

Nice to have

• Stagger the hobo joes BBQ words, each in a different font.

Should not have

• No cartoon hobos, cooking utensils, smokers, grills, animals.

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Files

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