• US$100

• 8 designs

• 5 designers

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Print Design Brief

Lead Magnet:
"10 Costly Workers’ Comp Mistakes Contractors Make — and How to Avoid Them"
Create a polished, professional PDF lead magnet based on provided content. This guide will be offered as a downloadable resource to construction contractors via LinkedIn, email, and our website. The purpose is to build trust, demonstrate expertise in workers’ compensation insurance, and generate qualified leads for Assurety
Insurance.
Project Scope:
Design the Lead Magnet (8–10 pages):
Use the full text provided in the document.
Include a visually engaging cover page (title, logo, clean construction image).
Use section headers, checklists, icons, and callouts for easier reading.
Incorporate the MOD Rate Improvement Checklist as a visual checklist (bullets or checkboxes).
Create a strong call to action page at the end with contact info and a link to request a free Workers’ Comp Risk Assessment.

Style Requirements:
Professional and clean design suited to construction contractors
Use brand colors: navy, gray, white, and accent blue/teal
Fonts: Montserrat, Lato, or Open Sans (modern, easy to read)
Include space for our logo and contact info in footer or closing page

Export & Delivery:
Final product as a high-resolution PDF (optimized for web/email)
Optional: Separate Canva template link for future edits

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Files