• €90

• 25 designs

• 10 designers

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Graphic Design Brief

🎨 Sticker Design Brief for Yeti Tundra 65 Coolers
Project Name: “T/T — Tender To” Cooler Sticker Series
Client: Yacht Week
Application: Yeti Tundra 65 (Side + Lid)

✳️ Overview
We need to create a custom sticker set for our Yeti Tundra 65 coolers that reflects the identity and flair of our brand. These coolers act as the unsung support heroes on our yacht trips—so the visual language should be playful yet premium, evoking the "Tender To" (T/T) naming convention used for auxiliary boats.

🎯 Objective
Design two coordinated vinyl stickers:

Side Sticker: Brand-forward, clean, and minimal — features just our logo. Can be kept as in the example.

Lid Sticker: Bold and engaging — plays on the "T/T" (Tender To) concept. Must integrate brand elements and visual language playfully and memorably.

🧭 Design Guidance
Visual Language: Adhere to our brand book – including colours, typefaces, tone, and logo treatment.

Tone: Nautical but cool. Think yacht chic meets functional ruggedness.

Possible conceptual Hook: The "T/T" pun — cooler as the “Tender To” a yacht. Explore ideas like:

Classic: “T/T Yacht Week”
Slogan-style lines like “Tender To Party”, “Tender To Adventure”, or “Tender To Chill”

Typography mimicking yacht nameplates or registration IDs

Logo Use:
Side = just logo, centre-aligned, scaled proportionately to the cooler.

Lid = part of the graphic story but not overpowering; must remain readable at a glance.

📐 Specs
Side Sticker Dimensions: Approx. 35cm wide x 10cm tall
Lid Sticker Dimensions: Approx. 45cm wide x 25cm tall

Material: Waterproof vinyl, matte finish

📎 Assets Provided
Logo (SVG + PNG)
Brand Book (PDF)
Typeface linked in the brand book
Photos of cooler surfaces for context
The coolers are all white
Scoop images
https://drive.google.com/drive/folders/1WrH0TneKh-ZKhTuD2F0njo8erStWjeuj?usp=sharing

Target Market(s)

Our guest are in their mid 20 to 30's, "young professional", love to travel, be social and discover the world

Industry/Entity Type

Yachting. Sailing, Travel, Events, Adventures

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our Logo

Nice to have

• T/T = "Tender To" naming convention used for auxiliary boats.

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Files

Download all files - 2.5 MB