• US$190

• 15 designs

• 7 designers

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Billboard Design Brief

Creative Brief: Vroom & Groom – Mobile Dog Grooming

Project: Logo & Trailer Design

Client: Vroom & Groom

Service: Mobile Dog Grooming

Background & Brand Overview
Vroom & Groom is a clean, professional, and friendly mobile dog grooming service. We bring spa-quality grooming directly to our clients’ homes, making the experience stress-free and enjoyable for both pets and their owners. Our brand is modern, approachable, and trustworthy, with a strong emphasis on safety, cleanliness, and comfort.

Target Audience
• Primary: Pet parents (dog owners) who value convenience, quality, and the well-being of their pets.
• Secondary: Neighborhoods and communities where mobile services are popular.

Project Goals
• Create a memorable, professional logo that reflects the mobile, spa-like, and pet-friendly nature of Vroom & Groom.
• Design a trailer wrap that is eye-catching, inviting, and communicates the brand’s promise of a safe, happy, and clean environment.
• Ensure all contact and brand information is clearly displayed.

Logo Requirements
• Style: Clean, modern, friendly, and professional.
• Imagery: Incorporate elements that communicate mobility (e.g., wheels, motion lines, van/trailer), grooming (e.g., scissors, comb, bubbles), and happy dogs.
• Color Palette: Fresh, clean colors (e.g., blues, whites, soft greens, or other spa-like tones).
• Typography: Easy to read, approachable, and modern.
• Usage: Logo will be used on the trailer, website, social media, uniforms, and marketing materials.


Trailer Design Requirements
General
• Sides: Bold logo placement, tagline, and key service message (“Mobile Dog Grooming – Spa Treatment at Your Doorstep”).
• Brand Colors: Consistent with logo and overall brand identity.
• Imagery: Friendly, happy dogs; spa/grooming elements; clean and inviting background.

Back of Trailer
• Feature: A large, realistic photo or high-quality illustration that gives the illusion you’re looking into the trailer.
• Scene: Bright, clean, and safe grooming space.
• Details: Happy dog(s) being pampered, friendly groomer, visible safety and cleanliness features (e.g., non-slip mats, clean tools, calming decor).
• Mood: Comforting, welcoming, and professional.


Information to Include
• Phone Number: Prominently displayed.
• QR Code: Scannable, links to website/booking page.
• Social Media Handles: Icons and usernames for Instagram, Facebook, etc.
• Insurance Number: Clearly visible for trust and reassurance.


Deliverables
• Primary logo (vector and raster formats)
• Logo variations (horizontal, stacked, icon-only)
• Trailer wrap design (print-ready files for all sides, including back illustration/photo)
• Color palette and font recommendations
• Mockups of trailer design in real-world setting


Tone & Inspiration
• Spa-like, calming, and clean
• Friendly and trustworthy
• Modern and professional
• Examples of brands we admire: Barkbus, The Dog Barber, Wag’n Tails
References & Assets
• Attach any photos of the trailer, if available
• Attach inspiration images or mood board, if available

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Files

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