• US$210

• 142 designs

• 65 designers

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Logo Design Brief

Rockridge is a new residential neighborhood and community located in Amarillo, Texas. The development
draws inspiration from the scenic beauty of Colorado—especially areas like Boulder—with a focus on natural rock formations, elevated terrain, and water features. We want the logo to reflect that unique sense of place and adventure.

Design Style:
Nature-inspired, bold, and timeless

Clean and modern with rustic or organic influences
Evokes the spirit of Colorado’s outdoors while staying grounded in Texas heritage
Should feel high-end but still approachable

Imagery to Include (or Suggest):

Rock formations: Stylized spires or layered cliff-style elements, similar to the Flatirons or Garden of the Gods

Water elements: A subtle stream, creek, or reflective surface near the rocks

Mountain silhouettes in the background for added dimension

Optional: pine trees or grasslands to connect to regional surroundings

Color Palette Inspiration:

Earthy reds and warm sandstone

Deep evergreen or pine green

Cool, dusty blues or slate tones

Optional sunset gradient for warmth and vibrance

Typography:
Unique and custom-feeling font
Strong and legible—avoid overly generic serif or sans-serif styles
Could be slightly vintage or handcrafted in feel, but with a modern polish

The name “ROCKRIDGE” should stand strong on its own, even without the icon

Logo Use:
Needs to work well on signage, print materials, online branding, and merchandise

Scalable for both large entry signs and small digital applications

Should include a primary version (with full imagery) and a simplified version (just text or icon) for flexibility

Vibe to Capture:
Nature-forward. Adventurous. Rooted. Elevated living with natural beauty at its core. This is not just a subdivision—it’s a lifestyle destination.

Target Market(s)

Buyers who want to live in Amarillo, Texas. Homes will range from $250,000 and up.

Industry/Entity Type

Real Estate Developer

Logo Text

Rockridge

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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