McDonald's Speed of Service - Wildly Important Goal (WIG)
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Logo Design Brief
McDonald's restaurant focusing on speed of service (OEPE) during our lunch peak from 11am-1pm. We call it a WIG (Wildly Important Goal). The Goal is 135 seconds or better. We want something flashy and a bit gaudy. It will be displayed in print and on t-shirts. Important elements are "<135 OEPE, Speed, Lunch Peak, and WIG". Attached is the example from breakfast, but we want something completely different.
Target Market(s)
Employees
Industry/Entity Type
Restaurant
Logo Text
Lunch WIG (or something like that)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Speedee, Roag
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Files
Download all files - 1.2 MBPNG
Breakfast 110
Tuesday, May 27, 2025
PNG
Wig
Tuesday, May 27, 2025
Payments
1st place
US$150