• US$150

• 418 designs

• 139 designers

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Logo Design Brief

Looking for a logo for the following brand that is building an inclusive community for women by women.

PinknFluffy
A podcast, a community, a movement.
Remember when we were girls and friends all came over for a slumber party? We shared our secrets, questions and fears in a safe space.

Welcome to Pink N Fluffy, an adult sleepover where you are invited ask and find out the answers to the hardest questions about being women. Moms, wives, leaders, friends, sisters, daughters. We are in the pressure cooker of being pulled into 100 different directions and have a million questions about how to do it! How do we feel, look and show up our best?

What does it mean to be a woman? That we are supposed to be pink, fluffy…soft, kind, etc. That we are “fluffy” about our emotions and feelings. That we are expected to be pink and fluffy down there but not anywhere else.

We are strong (black and white aesthetic brand) with a pop of electric pink that is subtle and becomes a brand element. One accessory (shoes, earrings, bracelet)

Girl Friends come over in their pajamas and loungewear. “Bras off” and turning on the truth, the love and support of each other.

The set is cozy, warm, but not pink or fluffy. Black, moody, sophistication with fuzzy blankets and candles and a vibe that invites conversations that are real and honest.

Brand is also black, dark and moody with a tiny tiny pop of the chosen pink just in the logo only for the brand. Social is dark and moody with a heavy theme on black and white photography and images.

Uploading some initial sketched concepts and open to something:
Fresh
Bold
Balanced between feminine and strong

Target Market(s)

Women 40+

Industry/Entity Type

Content, podcast, community for women

Logo Text

Pink N Fluffy

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Black and white logo with a splash of hot/electric pink

Nice to have

• Something that is easy for product placement as well as podcast cover; clean and simple while balancing being feminine and bold

Should not have

• Images of women, too much pink, cliche female or women imagery

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Files

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