• C$290

• 84 designs

• 27 designers

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Car Wrap Design Brief

We are looking to create an eye-catching wrap design for our client.
The car is 2022 Ford Transit Connect XLT(sliding doord on both sides). Photos of the car attached. Bumpers are plastic and won’t be wrapped.
Please review client’s web-site to get idea on the business. Below is the design brief:

1. Attached is our coloured logo in PDF format, and our secondary logo (just the ‘55’). Please incorporate both our logos in the design.
2. The colour codes for our brand colours is also attached for you
3. Text to be included:
a. “Serving Beaches-East York since 1975”
b. “Adult and Senior Programs, Licensed Child Care, and Child/Youth Programming”
4. Contact information: our website (centre55.com), phone number (416 691 1113), and address (97 Main St., Toronto) displayed somewhere
5. QR Code to donate (attached in this email)
6. A little about Centre 55:
a. We are a registered charity serving the beaches-east York community since 1975, offering a variety of child, youth, adult, and senior programming, in addition to a multi-site licensed childcare. We are the lead organizer of the Beaches Santa Claus Parade, and our cherished Share-A-Christmas program, which has been helping local individuals and families in need during the holidays with grocery gift cards and unwrapped toys. Centre 55 has been a pillar of this community since 1975.
7. Purpose of van wrap: The reasons for this van wrap are:
a. To increase awareness for our organization
b. To prompt people to make a donation (by scanning the QR code on the van)
c. To attract new volunteers to our organization, who are key in helping us deliver programs and events to the community
8. Visions for the wrap:
a. Leveraging our bold brand colours to draw attention, I would like the wrap to be modern looking, and not too busy/cluttered with a lot of small words.
b. I want someone who may not know anything about us to be able to understand what we do and what we are about just by reading the van itself – this would be considered a success. Bonus would be if it incentivizes them to visit our website to learn more or to make a donation directly by scanning the QR code
9. Examples
a. I have attached four designs that I like because they of their use of bold colours, good positioning, and limiting the amount of text

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