• €190

• 146 designs

• 63 designers

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Logo Design Brief

ABOUT US
We are launching a privately owned non-emergency medical transport service in Duisburg.
Services: seated and stretcher transports (dialysis, rehab, hospital discharge) – not an ambulance / EMS.
Brand values: Reliability • Safety • Empathy • Modern mobility.

DESIGN GOALS
Logo (word + symbol)
- Must make the brand instantly recognisable.
- Will appear on website, app icon, business cards, social media and vehicle livery.
Vehicle Wrap
- Should identify our vans as “VitaMobil Medical Transport” from a distance.
- Base vehicle: Mercedes-Benz Sprinter L2H2, wheel-base 3 665 mm, white paint.
- Mandatory text on both sides & rear:
-- Logo
-- 24/7 hotline “0203 555 88 313”
-- URL “kf-vitamobil.de” or "krankenfahrten-vitamobil.de
-- Claim “Gesund Unterwegs” (in English "Healthy on the Move")
-- Reserved space for the German licence number (BOKraft ID).
- Legibility: minimum 24 pt readable from 15 m.

NAME & SPELLING
Please design both versions – we will user-test which feels better:
- VitaMobil (CamelCase, one word)
- Vita Mobil (two words)

STYLE & MANDATORY ELEMENTS
Logo
- Always a symbol + wordmark (no monograms only).
- Symbol ideas (optional): stylised wheel/arrow, gentle Rhine wave – anything that blends care and mobility. A dynamically moving wheelchair and wheelchair user that replaces a letter such as ‘a’ or ‘o’ and can therefore also serve as an icon.
Vehicle Wrap
- Logo dominant on both sides and rear; front optional.
- Keep sliding-door windows and regulatory stickers clear.
Colour Routes (choose one only)
- Palette A – Main #6A4FB1 (Medium Purple) · Accent #2FD2A4 (Mint) · Neutral #4E4E4E (Warm-Grey)
- Palette B – Main #4B2F8D (Deep Violet) · Accent #00A5CF (Turquoise) · Neutral #FFFFFF (White)
- Or your own suggestion with the colour purple
Avoid
- Red cross, Roads, neon magenta, stock icons or copied logos.
Typography
- Prefer humanist sans-serifs such as Poppins, Source Sans 3, Roboto; similar alternatives welcome.

DELIVERABLES
Logo
- Vector: AI, PDF, SVG
- Pixel: PNG (transparent, 300 dpi)
- Variants: positive, negative, single-colour black & white
- Include font files (OTF/TTF) or convert to outlines
Vehicle Wrap
- AI/EPS at 1:10 scale (300 dpi min.) or full vector
- Three views: left, right, rear (front optional)
- Use the provided Sprinter template as a locked layer or supply your own.

RESOURCES (attach as ZIP)
- ISO render + dimension sheet for Sprinter L2H2
- Photos of an actual van (front, side, rear)

Target Market(s)

Transport people with disabilities or other restrictions.

Industry/Entity Type

Health

Logo Text

VitaMobil

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A dynamically moving wheelchair and wheelchair user that replaces a letter such as ‘a’ or ‘o’ and can therefore also serve as an icon.

Should not have

• Avoid red cross (because it appears everywhere in the healthcare sector) and road in the logo.