• A$150

• 150 designs

• 53 designers

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Logo Design Brief

South West Coaching by Steve is a personal coaching practice based in the South West of Western Australia. I work with people navigating major life transitions—such as retirement, relocation, or changing identity after a career. My approach is grounded, reflective, and personal.

At the heart of my coaching is the belief that we already hold the resources we need within us. My role is not to fix or direct, but to create the space for clarity, confidence, and inner growth to emerge. I work with people as they are—whole, complex, and resourceful.

This coaching is not about striving or self-improvement. It’s about reconnecting with who you are and what matters most to you, so you can move through change with resilience, ease, and authenticity.

I’m inviting your interpretation of this coaching philosophy. I don’t want to dictate colours or iconography too tightly—I’d like to see how you would visually represent the following themes:
• Growth from within
• Personal transformation
• Clarity and calm
• Resilience through transition
• Authenticity and groundedness
• Connection to nature and place (coastal South West WA)

The brand should feel personal, trustworthy, and quietly powerful—something that resonates with people who are stepping into the unknown and seeking clarity.

You’re welcome to interpret this, but some tones I feel drawn to include:
• Deep teal / ocean blue (growth, calm, depth)
• Coastal sand / beige (earthy, grounded)
• Slate grey / off-white (neutral, professional)
• Avoid overly saturated or neon colours.

A brand tagline is "Navigating Life’s Transitions" but that will likely be too much for logo given logo text supplied.

Use a serif font for “South West Coaching” (for grounded elegance)
Use a script or handwritten font for “by Steve” (to add personal, human touch)
Optionally pair with a subtle sans serif for secondary text if needed (e.g., a tagline)

Target Market(s)

Adults navigating significant life transitions—particularly retirement or identity shifts post-career. The audience values reflection, authenticity, and grounded guidance. Most are 50+, based in regional or coastal areas of Australia (especially South West WA), and looking for clarity and personal growth.

Logo Text

South West Coaching by Steve

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Full business name: South West Coaching by Steve, a design that feels calm, grounded, and personal, works well in both digital and print formats (e.g., website, business cards), a version that includes an icon or visual motif that can be used independently, clear, legible typography

Nice to have

• Reference to natural elements (e.g. coastline, land/sea meeting point, path, unfolding) , a visual sense of movement, growth, or transition, a secondary layout (e.g., stacked vs horizontal) for flexible use, suggestions for colour and font pairings that feel cohesive

Should not have

• Overly corporate or tech-style design, sharp, aggressive, or harsh elements, Loud, vibrant colours or cartoon-like illustration, trendy or futuristic fonts that feel impersonal or overly modern