• US$120

• 8 designs

• 5 designers

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Packaging Design Brief

Objective:
We are looking for a graphic designer to help improve and elevate the design of our tortilla chips packaging. We’ve created a draft version that we will provide as a reference, but we’re open to creative input and fresh ideas to make the design more appealing and shelf-ready.

Scope of Work:

Redesign the front of the packaging, with room for creative freedom.

You may change the background, colors, and overall layout if you believe it enhances the design.

The back of the packaging should remain unchanged, but you are welcome to propose minor visual tweaks if necessary for consistency.

Design Goals:

Create a bold, appealing design that stands out on shelves.

Maintain clarity and readability of all key product information.

Reflect a fresh, natural, and high-quality product image.

Deliverables:

Print-ready files (preferably AI or PSD with layers).

High-resolution mockups.

Any font files or external assets used.

Additional Notes:

We’re open to different design directions, so feel free to explore concepts.

We will need to finish writing the copy for the back, but we have already created some space for it. Please do not remove the space.

We have attached the branding guide, but we have freedom on the font for the packaging. We have also attached a different packaging to show that we don't necessarily have to use the colors from our branding guide for the background. However, if you decide to go away from our colors, please choose them carefully and provide another design option with our green as the background to compare.

You will also find the blank die line cut to work on your design.

Please ensure that the design remains practical for commercial printing and meets basic packaging guidelines.

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Files

Download all files - 207.5 MB