• A$150

• 128 designs

• 53 designers

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Logo Design Brief

TIER1 Human Performance is a high-performance coaching brand based in Australia, focused on unlocking elite mental and physical performance in athletes and teams. Our philosophy blends military-grade mindset training, sports psychology, and human development principles to build resilient, focused, and driven individuals.
The brand embodies discipline, growth, mental strength, and leadership. We’re seeking a logo that reflects these values while being bold, modern, and versatile across digital and physical applications.Project Objectives

PROJECT OBJECTIVES
1. Create a primary logo and an accompanying monogram or icon that can be used in isolation.
2. Design a visual identity that communicates excellence, strength, and performance.
3. Ensure the logo is versatile for use on websites, social media, apparel, print collateral, and video overlays.
4. Develop a design that feels aspirational and elite but still accessible to youth athletes, coaches, and high performers.

TARGET AUDIENCE
1. Youth and emerging elite athletes (ages 14–35)
2. Coaches, sports teams, and athletic organisations
3. Parents of young athletes
4. Corporate and tactical high performers seeking mental resilience

STYLE AND TONE
1. Modern and clean
2. Bold and confident, with an emphasis on strength and clarity
3. Minimalist—not cluttered or overly decorative
4. Professional, yet engaging and motivational
5. Avoid clichéd athletic imagery (e.g. dumbbells, flexing silhouettes, etc.)

COLOUR PALETTE
1. Primary Colours:
- Royal Blue – strength, trust, performance
- Gold – excellence, achievement, prestige
2. The designer may incorporate neutral tones (white, black, grey) for balance
LOGO ELEMENTS
1. Wordmark: “TIER1” should be the hero, with “Human Performance” as a secondary element.
2. Monogram/Icon: A strong “T1” or custom symbol that could stand alone on apparel, merchandise, or social icons.
3. Should work in both full-colour and monochrome versions.

INSPIRATIONS AND REFERENCESThink in the realm of:
1. Elite military units (e.g., Tier 1 operators)
2. Professional sports training brands
3. Modern tech/sportswear brands (e.g. Nike, Under Armour, WHOOP, Athletic Greens)

DELIVERABLES
1. Primary Logo (horizontal and stacked versions)
2. Monogram/Icon
3. Black/white and colour versions
4. Files in vector (AI, EPS), PNG, and SVG formats
5. Brand guidelines (basic use-case directions for spacing, sizing, colours, etc.)

Target Market(s)

1. Youth and emerging elite athletes (ages 14–35) 2. Coaches, sports teams, and athletic organisations 3. Parents of young athletes 4. Corporate and tactical high performers seeking mental resilience

Industry/Entity Type

Sport / Athlete Coaching

Logo Text

TIER1 Human Performance

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See Project Description

Nice to have

• See Project Description