Ryde Energy Battery advertisment for Facebook ads

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This customer received 55 banner ad designs from 26 designers. They chose this banner ad design from DA. as the winning design.
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Banner Ad Design Brief
Objective:
Design a compelling Facebook advertisement to promote the new Federal Government Home Battery Subsidy, encouraging existing solar customers to act now and install a battery system under the new subsidy program.
Key Message:
25kWh Battery System Installed from $9,800
Act now and secure your affordable energy future today!
Design Requirements:
Bold headline showcasing the 25kWh for $9,800 offer.
Clear reference to the Federal Government Battery Subsidy as the reason for the low pricing.
Include messaging around:
Claim your subsidy before it winds down—like the solar rebate, it reduces each year
The subsidy can only be claimed once per household—go large now to future-proof your energy needs
Add a strong Call to Action like: “Beat the Rush—Secure Your Battery Today!”
Target Market(s)
Home owners who want to add batteries to existing solar systems
Industry/Entity Type
Renewable energy
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Visual Style: Modern, clean, and high-trust Use imagery of solar homes, battery units, or families enjoying power security at night Include visual cues of savings, energy independence, or clean energy Mobile-optimized, designed for Facebook feed
Nice to have
- Tone: Confident, future-focused, and urgent—while remaining trustworthy and informative. I would like a picture of battery ideally SAJ battery on a home or such
Should not have
- must be professional and be a call to action