BESHEL labels
Merchandize Design Brief
We are looking for a talented graphic designer to create 7 product labels for our skincare brand. The labels will be designed as stickers to be applied to white bottles. Our target audience is young teens to young adults (ages 12–25), so we want something fresh, minimal, and playful yet polished—similar in vibe to Rhode and Drunk Elephant. Only one model is necessary; if chosen, you will be directed to make the other 6.
Key details:
Deliverables: 1 unique product label (sticker format)
Products include: cleansing oil, foam cleanser, toner, serum, moisturizer (2 types), and eye cream
Label application: sticker to go on white bottles
Logo: We’re open to adjusting the color of the logo to best fit the overall label design
Aesthetic: Clean, modern, approachable, fun but not childish
Inspiration: Rhode, Drunk Elephant
We’ll provide the product names and ingredient highlights for each label. You’ll have creative freedom to propose color schemes, typography, and layout that fit the vibe and make each product pop while maintaining brand consistency.
I attached information of the 7 products and the names.
Target Market(s)
Ages 12-25 (young teens to young adults)
Industry/Entity Type
Skincare
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- colorful, yet classy