• US$190

• 18 designs

• 9 designers

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Graphic Design Brief

Project Overview: We are re-designing a natural skincare brand called Bellandra. Our face and bodycare cosmetic products are made from a rich blend of natural ingredients, reminiscent of the colorful, vibrant, and refreshing character of cocktails. Taking a new approach to addressing the cosmetics audience, Bellandra is preparing to enter the market through the world of cocktails. Unlike most of the market, Bellandra offers complex formulas that have been expertly blended for maximum effect - just like a cocktail. We would like the branding and packaging to reflect this unique concept – evoking the fresh, playful, and luxurious cocktail lifestyle through colors, patterns, and style. The target is to make Bellandra a love brand and the design should help it.

What We Need:
Package design. Packaging design templates for a product line of 15–20 items (serums, creams, scrubs, etc.), with the potential to expand the portfolio in the future. Please use the packages (bottle and cardbox) attached.
Optional: Logo design derived from the current one (attached).

A cohesive visual identity that can be applied across future products and marketing materials.
The expected characteristics of Bellandra's new brand personality: playful, fun, easily customizable, strong and memorable visual appearance, great potential in branding, storytelling, visuality and community building, and a distinctive brand image.

Deliverables (in PPT or PDF):

Brand color palette and font selection.
Packaging design mockups (we can provide templates or die lines as needed).
Style guide or brand board (optional but preferred).

Target Market(s)

Targeted markets are EU countries. Target audience: Women aged 30+ who appreciate self-care, quality natural products, and beautiful design.

Industry/Entity Type

Skincare

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design Directions are as follows: a) Inspiration: Cocktail aesthetics – fresh fruits, vibrant colors, layered textures, playful elegance. b) Style: Modern, clean, nature-inspired, with a sense of indulgence and joy. Color palette: Bright and fresh tones (think citrus, berry, mint, tropical vibes), but with flexibility for product differentiation.

Nice to have

• Bellandra uses fresh colors, like a cocktail menu, with cocktail accessories and shades of their decorative elements.

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Files

Download all files - 1.3 MB