• US$200

• 19 designs

• 7 designers

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Graphic Design Brief

We are seeking a skilled designer to create a set of visually compelling social media ad creatives that will drive traffic to our Wood Look Paver landing page, encouraging visitors to download our brochure.

Landing page: https://archatrak.com/wood-look-porcelain-paver-solutions-downloadable-guide/

The broader campaign is focused on educating architects, contractors, and homeowners on the availability and advantages of wood look porcelain pavers as an alternative to natural wood. Ads will highlight both real-world installation images and available wood sample colors to spark interest and drive click-throughs.

Scope:
Design 3 ad sets with distinct styling and copy concepts.

Ads should align with platform best practices for:

Facebook
Instagram
LinkedIn

See brief for sizing.

Creative Direction:

Use installation photos and wood sample color swatches as primary visuals.

Design should clearly highlight the brochure download call-to-action.

Visual style should balance modern and professional, appealing to both design professionals and homeowners.

Target Market(s)

Architects

Industry/Entity Type

Construction

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Font styles to use

Other font styles liked:

• Outfit, Helvetica (other fonts are possible)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files