• £110

• 381 designs

• 121 designers

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Logo Design Brief

The charity: Respira Health delivers a mobile-based rehabilitation programme to COPD patients, making treatment accessible in areas where it is currently lacking.

We expect to be implementing in multiple countries (including India, Bangladesh, Indonesia, and Thailand) so need the logo to be relatively neutral cross-culturally.

We made a first draft of a logo which is attached - note that this says 'Inspire Health' not 'Respira Health'. This is an old name, and the new logo should say Respira Health. We like the lungs image. No initials (RH) - full name only. The font we and colour we used in our example are the ones we like the most (font: Inter and the colour: 478abb) but we're open to new ideas. Note the colour of the logo will likely be a thematic colour for us as an organisation too (in websites, public documents, and other comms) so needs to portray medical professionalism, health, and comfort.

The logo should be simple thematically (we like minimalism) and have a simple colour-scheme. It should come across as medically reputable, professional, friendly, and easy to remember as a logo of our organisation.

We like the attached lungs design but aren't attached to it; open to other ideas - both other things specific to our intervention (medical, digital , health, and breathing) or more abstract designs. The key thing is that it's memorable and recognisable as our organisation, but simple.

The target audience is hospital staff, elderly patients suffering from respiratory diseases, and government stakeholders in LMICs.

The design should fit neatly into a square (especially the image) with the text able to go below or along the side. Please provide the design on both light and dark backgrounds.

Also, the image of the logo should be separate to the name. So we can just use the image on other designs. Hence, a simple image design is ideal.

Thank you so much!

Logo Text

Respira Health

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Inter

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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