Tessera Logo for Software B2B platform

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This customer received 174 logo designs from 87 designers. They chose this logo design from AwesoMind as the winning design.

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Logo Design Brief

Tessera is am all-in-one platform designed for restaurants and retail businesses.
It offers POS (point-of-sale), inventory, e-invoicing (AADE-certified), ordering and customer management in a single, streamlined system.
We aim to be a next-generation business operations platform — clean, modern, and deeply integrated with how small-to-medium businesses actually work.

Tessera should feel:
-Modular & structured — as the name implies (Tessera = mosaic tile)
-Clean & modern, with timeless elegance
-Human and honest, but not “playful” or childish
-Tech-driven but not cold — welcoming UX, not overly minimal
-Premium yet approachable — a trustworthy tool, not a gadget

We are looking for:
-A typographic wordmark (custom or carefully chosen typeface)
-A minimal symbol/logo mark (abstract, geometric, or grid-inspired)
-Symbol can be used separately (e.g., app icon, favicon, sub-brand icon)

It must:
-Work in 1-color and small sizes
-Be legible and recognizable even without the full name
-Avoid common clichés (shopping carts, receipts, pins, euro signs)
Bonus:
If the logo mark subtly incorporates 4 elements (e.g., tiles, segments, squares) to reflect the meaning of Tessera (Tessera in Greek is also the number 4) — this would be a strong conceptual plus.

Visual System Goals
We’d like the identity to scale into a flexible brand system:
The symbol could inspire a consistent family of icons (e.g., Tessera POS, Tessera Pay, Tessera Invoicing)
These icons can borrow geometry or structure from the main symbol
We'd love to see micro-extension logic in the visual language (think Stripe, Linear, Slack)

Color Direction-We currently use:
-#005E87 → Deep blue (primary)
-#96CC00 → Fresh lime green (accent)
We are open in other colors as well. we need those to feel good both on black and white backround

We’d like the final identity to work well with:
-2 primary colors (strong + bright)
-Monochrome usage (black/white/grey)

Avoid:
-Neon gradients
-Desaturated pastels
-3+ strong colors in the core logo
-Cartoonish / playful graphics
-Tech bro or sci-fi startup vibes
-Obvious mosaics or Greek national visual clichés
-Visual complexity or gradient overload
-Trend-chasing design that won’t age well

Logo Text

Tessera


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • We’d like the identity to scale into a flexible brand system: The symbol could inspire a consistent family of icons (e.g., Tessera POS, Tessera Pay, Tessera Invoicing)
Payments
1st place
€110
Total
€110

Project Deadline
14 Apr 2025 01:28:53 UTC
Language

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