• C$150

• 284 designs

• 84 designers

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Logo Design Brief

We're launching a new Canadian jewelry brand called Aroria, specializing in luxury, waterproof and tarnish-proof gold and silver jewelry. Our target audience is young professional women and trend-savvy shoppers looking for timeless elegance with everyday durability.

We are seeking a sophisticated, modern, and feminine logo that feels both luxurious and approachable. The design should reflect the fluidity of water and the brilliance of the aurora borealis without being overly literal. Please avoid typical medallion-style icons—we’re looking for something clean, minimal, and symbolic.

Style direction:

Elegant serif font (think Vogue-meets-modern)

Subtle, abstract water or light-inspired icon (no harsh lines or shapes)

A design that works well in gold foil and monochrome applications

Must be versatile for packaging, tags, website, and storefront signage

This logo will serve as the visual foundation of the brand. We're passionate about sustainable luxury, and the logo should reflect a sense of durability, femininity, and sophistication.

The name of the jewelry line is Aroria and the tag line is Tarnish Proof Jewelry

I've uploaded a presentation file that I created so you have an idea of our band. Pay NO ATTENTION to the logo I created-I just needed something on the presentation. However the colour branding is the direction I will be going towards.

Target Market(s)

Young Professional Women

Industry/Entity Type

Jewelry-fashion

Logo Text

Aroria-Tarnish Proof Jewelry

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An element-not just words.

Nice to have

• Elements to represent water, Aurora Borealis, jewelry

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Files