• US$300

• 225 designs

• 80 designers

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Logo Design Brief

Your Move Realty is an upstart real estate firm located in East Tennessee. It is a customer centric business that prioritizes in gaining trust in its clients. The agents go the extra mile to make sure that all needs are met, and they understand that these transactions are some of the most important purchases that someone will make in their lifetime. It’s not uncommon for this agency to pick up the phone in the middle of the night to discuss time sensitive details on an offer, or go out of their way to show a dream property off the beaten path. They’re well connected in the community and well regarded as being some of the best in the area, not because they’re the biggest, but because they go above and beyond. The logo should be approachable and should convey trust. There should be some actionable element in the logo that conveys moving “Move”. “Your” emphasizes choice. A lot of real estate logos tend to be very slick and sharp, and we want to take a different approach and convey trust, friendliness, and collaboration. The brand is more masculine and advisory in nature, but prioritize friendship in the relationship between agent and customer. Preliminary ideas for the brand included chess pieces (making a smart move), and elements of buying a home. The logo should be transferable and specific to the East Tennessee region.


We are looking for a recognizable emblem or symbol as part of this design

Target Market(s)

First time home buyers, families, couples

Industry/Entity Type

Real Estate

Logo Text

Your Move Realty

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An icon, emblem, or symbol that’s recognizable the moment you see it. Needs to be friendly, approachable, and AUTHENTIC

Nice to have

• Something fresh and thought provoking! Makes you smile!

Should not have

• Typical sharp, edgy, corporate design language that is seen in most real estate logos