Logo for Dr. Bassie & Fe Tru Records

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This customer received 55 logo designs from 11 designers. They chose this logo design from Hala N. as the winning design.
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Logo Design Brief
Logo Design for Artist & Independent Music Label. Would like the final design to have one with the tagline (Roots Music, Revolutionary Spirit) and one without the tagline.
Dr. Bassie & Fe Tru Records
Roots Music, Revolutionary Spirit
Design Notes
* Color Palette: Deep greens, earthy reds, golds, muted blacks — grounded yet vibrant.
* Font Style: Organic, hand-lettered or clean bold with subtle grunge/distress texture for analog feel.
* Mood: Afro-futurist meets ancestral wisdom, with roots-reggae energy and a conscious twist.
Logo Design Concepts
. Stylized Bass Clef + Roots
* A bass clef
* Symbolizes deep sound, ancestral connection, and grounded wisdom.
open to consideration of a vinyl record imagery as well
open to concepts of garden, tree, plants, the infinity sign and or African traditional masks or vibe of old stamps. (check mock ups for inspiration)
Estimated Color Codes
These are matched to common hex codes that closely resemble what’s used in the logo:
* Red-Brown (Text)
#A43722 – Warm, earthy red reminiscent of vintage ink or deep ochre clay.
* Forest Green (Treble Clef + Inner Circle)
#2F4F2F – A deep forest green, symbolizing roots, growth, and nature.
* Mustard Gold (Outer Circle)
#B08B36 – A warm, distressed yellow-gold with a vintage tone.
* Cream Background
#F5EFE6 – Light, parchment-like off-white for a warm, timeless background.
Estimated Font Match
The font used in the logo looks like a bold, serif, vintage-style typeface with slightly distressed edges.
Closest Matches:
* "TAN Pearl"
* "Reforma 1918" (Bold)
* "Cheltenham" or "Clarendon" (for vintage serif vibe)
* "Playfair Display Bold" (modern alternative).
Target Market(s)
Reggae Heads
Logo Text
Dr Bassie & Fe True Records, Est 1971. Roots Music, Revolutionary Spirit
Font styles to use
Other font styles liked:
- TAN Pearl, Reforma 1918, Cheltenham, Playfair, Clarendon
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I add an updated mock up today, thursday March 27th. stick with this design, the only changes perhaps to play with will be the background color, the amount of stamp distressed look overall and the center bass clef. ideas for the bass clef could be to keep it a simple image probably best, but maybe the center symbol could be a palm tree in shape of a bass clef (two coconuts as the dots?), forget about the roots or dreadocks idea
Nice to have
- Amharic Translation. would be nice to see as well. Dr. Bassie and Fe Tru Records ዶክተር ኤ.ኤስ. ባሴ እና ፌ ትሩ መዝገቦች dokiteri ē.ēsi. basē ina fē tiru mezigebochi Established 1971 በ1971 ተመሠረተ be1971 temešerete Roots music, revolutionary spirit ሥር ሙዚቃ, አብዮታዊ መንፈስ širi muzīk’a, ābiyotawī menifesi