• US$150

• 89 designs

• 40 designers

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Logo Design Brief

I’m seeking a clean, elegant, emotionally resonant logo for UR., a human-centered leadership and coaching brand. UR. helps visionary leaders think more clearly, feel more deeply, and lead more intentionally.

The logo should be minimalist, timeless, and reflective of deep emotional intelligence, personal transformation, and systems-level leadership.

Please explore variations using:
• The word “UR.” as the primary logo
• A potential icon version that stands alone (e.g., a simple shape or symbol that evokes clarity, becoming, transformation, or wholeness)

Design style: Clean, modern, slightly soulful. Think nature-inspired minimalism meets strategic professionalism.

Inspiration: Brands like Aesop, Apple, Calm, or high-end coaching practices.

Logo must work well in black & white, as well as color. Should be adaptable across website, pitch decks, Zoom backgrounds, and print materials.

Bonus if the designer can offer mockups of the logo in real-world settings (e.g., business card, website header, presentation deck).

Industry/Entity Type

coaching and consulting

Logo Text

UR.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• modular design

Nice to have

• minimalist,san sarif typeface

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Files