• US$300

• 186 designs

• 98 designers

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Logo Design Brief

We’re looking for a logo for our new Southern California-based business, Savage Shakes.

Savage Shakes is not your typical supplement store or smoothie bar. We specialize in high-protein shakes, high-protein cold brew and hot coffees, and we’re a full-fledged fitness supplement store, offering all the leading supplement brands anyone on a fitness journey would use.

We’re flipping the script on the usual boring supplement shops and overly sugary smoothie/coffee spots. Instead, we’re creating an energetic, out-of-the-box experience—one that caters to anyone looking for better nutrition, whether they're deep into fitness or just starting out.

What We Need:
We need a logo + mascot/image combination that appeals to both men and women, ages 18 to 45.

While the word "Savage" sounds bold and aggressive, we want the overall design to strike a balance—fun, approachable, a little edgy, but not intimidating. We want to attract not only fitness enthusiasts but also casual customers who just want a great-tasting, healthier option.

Extremely Important: In addition to the logo text, we need a custom mascot, character, or graphic element created to go alongside the name "Savage Shakes."
Think of it like:

The little ghost from Ghost Energy Drinks
The winged donut from Sweet Beast
For Savage Shakes, the mascot could be a creative, playful, edgy shake, protein drink, or something unique that visually ties to our product and brand personality.

This graphic element is a key part of our brand identity—please do not leave it out.

Also, avoid overly serious imagery like flexing bodybuilders. We want something fun, bold, and memorable, not cliché or intimidating.

Style Inspiration:
We’ve attached two brands to give you a clear idea of our style preferences:

Ghost Energy Drinks:

Love the smooth, clean font of their logo.
Bold, colorful backgrounds are appealing.
The simple mascot adds personality without being over-the-top.

Sweet Beast (High-Protein Donuts):

Their cartoony, fun design—a donut with wings—perfectly reflects their product in a memorable, playful way.
Their casual, friendly font feels approachable.

Brand Personality:
Fun
Loud
Unique
Not too serious

When people see our sign, logo, or marketing, we want them to immediately think:
"This place looks awesome and different—I need to check it out!"

Tagline:
Please include the following tagline creatively in the design: "Protein Drinks. Premium Supps. Savage Results."

You can position the tagline wherever it fits best—underneath, above, wrapped around, or integrated into the design—as long as it feels cohesive and professional.

Final Reminder:
The mascot/character element is crucial alongside the logo text. Think of it as part of the personality and uniqueness of the brand. We’re counting on you to bring this to life!

Thank you so much for your creativity and effort. We can’t wait to see what you come up with!

Logo Text

Savage Shakes "Protein Drinks. Premium Supps. Savage Results.

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