• US$150

• 104 designs

• 37 designers

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Logo Design Brief

TRUE HONEY – Concept Brief

We are designing a label for our premium honey brand, TRUE HONEY. Our goal is to create a bold, prestigious, and proudly African aesthetic that reflects the product's purity, ethical sourcing, and exceptional quality.

Key Design Elements:

1. Brand Name Emphasis:

The word TRUE should be large, bold, eye catching, and prominent, drawing immediate attention.

The word HONEY should also be noticeable but doesn’t need to be as dominant as TRUE.



2. Visual Theme:

Incorporate African tapestry patterns, ideally within an outline of the African continent or as part of the background design.

The patterns should evoke a sense of tradition, heritage, and authenticity.



3. Text and Messaging:

A clear statement that the honey is:

Natural, raw, Organic Certified, and Ethically Produced.

Sourced from Zambia's pristine Miombo Forests.


Emphasize that this is pure, unadulterated honey of the highest quality.



4. Aesthetic and Impact:

The design should be elegant and prestigious, reinforcing the message that Africa represents quality.

Use rich, earthy tones with bold highlights to ensure the bottle stands out on the shelf and conveys purity and authenticity. Perhaps some use of gold foil in the label or logo.



5. Overall Feel:

The label should exude a sense of luxury while maintaining a strong African identity.

Balancing boldness with elegance will ensure the product feels premium yet natural.

Logo Text

TRUE HONEY followed by some of the ideas above.

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