Help Update a 43 year old logo thats badly needed.....

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This customer received 392 logo designs from 135 designers. They chose this logo design from Graphic Media as the winning design.
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Logo Design Brief
We are a long established Appraisal Company in Florida since 1984
The logo hasn't been updated in 20+ years. Looking to freshen up the the brands image. Not looking for a drastic change or reinvent a logo. Looking for Style, Professionalism and a Clear & Concise Look.
Dark Blue or Black & Gray or a combination of the colors
The full name should be easy to read
Target Market(s)
Insurance Agents & Property Managers
Industry/Entity Type
Real Estates Valaution , Insurance Risk Assessment,
Logo Text
Allied Appraisal Services, Inc
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A Strong Professional Look
Nice to have
- Since 1984 or Serving Florida for 41 Years,
Should not have
- No Loud Colors