• US$150

• 214 designs

• 97 designers

---

Logo Design Brief

This is a rebrand of an existing car dealership, Carmel Motors. They are rebranding as Auto Giant and have locations in Indianapolis, Fishers, and Sarasota, Florida. The client describes their product as "affordable luxury." Their target audience are families looking to stand out while staying on budget. Giant refers to their giant inventory. They give families options when it comes to finding the right vehicle. They are not like CarMax or Carvana.
Client is looking for a typographic logo with a possible monogram/icon. Some colors to keep in mind are Red/Orange, Dark Blue or Graphite, and Light Grey/Cream.
Attached is a logo the client likes. They want this red/orange as the primary color.

Logo Text

Auto Giant or Auto Giant, USA

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 0.1 MB