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Spiritual feminine jewellery brand in the northen Sweden needs a logo design
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This customer received 160 logo designs from 47 designers. They chose this logo design from apik. as the winning design.
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€190
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160 designs
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47 designers
Logo Design Brief
I need a logo design for a new jewellery brand "My True North" based in the northen part of Sweden (hopefully selling all around the world in the future). The brand name is pointing out the way we all search for answers in life and the fact that we all have our own way to walk and our own truth to find. We all need to find our own true north. When we are true to ourselves and living out our dreams we are also making the world a better place. I will be working some with the compass in my designs, and feminine archetype figures, anchient and modern symbols. My style beeing clean classic with a bohemic touch. Mostly jewellery in silver but also gold. I will take comissions for wedding rings. I will be working with recyled materials and conflict free stones and gems (if any). The jewellery will be for the aware, grounded customer who sees that we are all a part of something bigger, and want their jewellery to serve as a reminder and carry a deeper message and meaning. I have thoughts about using "MTN" as an name option.
Updates
Gathering more feedback
Target Market(s)
Women in the ages 40-50s with a new interest in meditation, and listening to their inner voice
Industry/Entity Type
Jewellery
Logo Text
My True North Jewellery
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A logo with the whole company text, and a more simple design with just a picture or the letters MTN that can be used as it is - This also to be able to be printed, laser cut or stamped on tags to mark the jewellery.
Nice to have
- A logo with text AND a more visual element that carrys meaning. A graphic that carries the deeper meaning of the company. Like maybe a flying bird (as a symbol of the compass), a compass needle, or another more feminine graphic. Also nice to have the logo portrayed on a jewellery box for a relevant context to view the logo in
Should not have
- Just the letters MTN, or just the text My True North. Too much of a maritime feeling.