Garden Consultation Presentation
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This customer received 41 catalogue designs from 14 designers. They chose this catalogue design from ed_scenery as the winning design.
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Catalogue Design Brief
I do plant consultations and sell plants. I want a single template design/look that can be used to send digitally and in print to consulting clients that includes narrative, placeholders for beautiful photos as well as a catalog excerpts. I want to be able to reuse this design into a beautiful catalog - not database style. I’d also like to re-use parts into an e-book. So I’m looking for a foundational design concept that is interesting and visually appealing. - not generic. I need to be able to modify and edit this myself so Canva or InDesign.
Bold floral patterns that are both classic and beautiful and a layout that is functional, modern and beautiful - not just functional.
The sections are;
Cover Page
Welcome & Goals
Garden Design Plan
Preparation Guide
Plant List & Costs
How to Plant Guide
Seasonal Maintenance
Final Thoughts & Contact
Updates
Low designer entries
Target Market(s)
Gardeners
Industry/Entity Type
Garderning
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Beautiful plant profiles - look different and modern - not templated/generic - use colour palette of orange (logo), Blue, Green and Fuchsia in attached logos.
Nice to have
- bold floral patterns,
Should not have
- It shouldn't look like a standard catalog