• A$150

• 101 designs

• 47 designers

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Logo Design Brief

Business Description:
Virginia Tavern is a revitalised rural Australian pub, blending heritage charm with a bold, modern edge. It is a place where tradition meets contemporary hospitality, appealing to locals, travellers, and those seeking an authentic pub experience. Our branding should reflect warmth, character, and a strong sense of identity, ensuring it stands out while remaining true to its roots.

Design Style & Concept:
We want a bold, vintage-inspired logo with an edgy, modern touch. The design should feel timeless, strong, and slightly rugged, suitable for a rural pub with history. It must be simple, yet visually striking, ensuring easy application across signage, merchandise, and digital platforms.

Key Design Elements:
Typography-Focused with a Strong Identity
The typography should be the dominant element, utilizing:
A bold serif or slab-serif font for a vintage, authoritative feel.
A secondary sans-serif font for modern contrast and versatility.
The font may incorporate subtle distressing or letterpress texture to enhance the rustic, heritage aesthetic.
Layout & Structure
A stacked or horizontal wordmark with a badge or crest-style frame for versatility.
The design should be clean yet strong, easily readable from signage and print materials.
Optional Iconography (Minimalist & Meaningful):
A simplified illustration of the tavern building (if iconic).
Rustic Australian reference (subtle, not overpowering).
A traditional tavern sign outline for a classic, recognizable shape.

Colour Palette
Deep Purple (#2e234d, #271f44) – A strong, premium foundation.
Warm Beige (#eae0d6) – A balanced, classic backdrop.
Bold Orange (#fd5731) – A striking accent for vibrancy.
Rich Red (#7e2424) – A deep, heritage-inspired touch.



Deliverables:
Primary Logo (Full Colour).
Black & White / Monochrome Version.
Vector Files (.AI, .EPS, .SVG, .PNG, .JPEG) for scalability.
A short explanation of the concept & font choices.

Application Use:
The logo must be versatile and work across:

Pub signage & storefront branding.
Merchandise (T-shirts, coasters, beer taps, packaging).
Menus, staff uniforms, promotional materials.
Website, social media, and marketing materials.

Target Market(s)

Target Audience: The branding should appeal to pub-goers, locals, and travellers looking for an authentic yet refined experience in a rural Australian setting. It should evoke a sense of history, character, and community while feeling fresh and relevant.

Industry/Entity Type

Hospitality, Food & Beverage, Events

Logo Text

Virginia Tavern

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• What to Avoid: Overly decorative or excessively vintage fonts that reduce readability. Complex illustrations that won’t scale well across different branding materials. Generic pub imagery (beer mugs, hops) unless uniquely stylized.

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Files

Download all files - 2.7 MB